It's all right to post totally various things on different systems. As a matter of fact, it could also assist you to improve your engagement.
For instance, if you take a look at our Twitter as well as Instagram accounts, you'll see that we post completely different things on each platform.
But just how do you choose what to post on each social media platform?
In order to help you with your social media marketing technique, we would certainly love to share some pointers and examples that have worked for us and others.
By the end of this blog post, we hope you'll recognize specifically just what to share on each of your social networks accounts.
What Should I Post On Instagram
High-res photos
Instagram has come to be a place where individuals post just the best pictures (as well as videos) on their account.
After speaking with and also evaluating 11,000 13 to 24-year-olds around the globe, Facebook recommends marketers to "assimilate to attract attention":
"Instagrammers appreciate aesthetic quality in visual material as well as will often make the initiative to change the commonplace into a point of beauty. Brands looking for to engage teenagers as well as young people will intend to supply an organic experience by going for high quality, too. Images and video clip will preferably be gorgeous, attentively composed as well as skillfully presented."
Right here are a few sorts of top quality pictures you can post to Instagram:
Product pictures: If you sell physical products such as fashion or food, you can post high-resolution images of your Product in different settings.
Behind-the-scenes: Another preferred kind of Instagram images from brands are behind the curtain pictures. These could be pictures of individuals in the company, occasions, or the making of an item (e.g. just how a meal is prepared).
User-generated content: If you can't obtain appropriate Product photos or enough behind the curtain images like us (a remote business that develops software), you might post user-generated content. User-generated content grew our Instagram account by over 500 percent in a year.
IDEA:
While curating fantastic user-generated web content for your Instagram account, make sure to demand consent from the original poster before re-posting it.
Quotes
Motivational and inspirational quotes are one of the most popular web content types on Instagram (with more than 42 million posts tagged with #quotes at the time of writing).
If you are unable to obtain such photos with quotes, you can likewise develop graphics with quotes utilizing totally free style devices like Canva and also Adobe Glow.
TIPS:
Below are 3 pointers from Andrew Hutchinson of Social Media Today for obtaining one of the most from your quote posts:
-- Choose the most effective quotes which support your brand name goal
-- Utilize your own photos where feasible
-- Do not overdo
Stories
While it's important to have a constant style for your Instagram profile, you can be a little flexible with your Instagram Stories. That's due to the fact that they would certainly disappear in 24 hours.
There are several means of using Instagram Stories for your advertising. Right here are a few examples:
- Narration.
- Share how-to tutorials.
- Promote a blog post.
- Share a listing.
- Introduce restricted time offers as well as promotions.
- Offer giveaways as well as discount promo codes.
- Share data, research, and stats.
- Share quotes and also inspiration.
- Introduce an Instagram takeover visitor.
- Share statements, news, and also updates.
While sharing your Instagram Stories, bear in mind to maintain them in line with your Instagram marketing technique.
POINTER: A fast method to create great-looking Instagram Stories is to begin with a design template. Below are 10 totally free customizable Instagram Stories design templates you could make use of.