But how do we construct a list rapidly if we aren't getting a lot of traffic to our blog site? How do we incentivise people to hand over their e-mail address once they arrive?
Facebook Quizzes App
Sure, we can utilize the good old "Register to our Newsletter" or provide something of worth away for complimentary. However these don't constantly work for fresh visitors who haven't seen your content prior to.
I wish to introduce you to another list building choice: quizzes.
You've probably seen them in your social networks feed, you may have even taken a "Which Sex and the City Character Are You?" design character test. They have actually been made popular by the likes of Buzzfeed and Mashable, but that's not to say humble bloggers like you and I can't utilize them to develop a list.
The Technique: Facebook Advertisements + Quiz
The case study I'm about to show you integrates traffic from Facebook Advertisements with a test. Yes folks, we're really going to be investing some cash, hope I haven't lost you yet ... remain with me.
The outcomes above are from a Facebook Advertisements campaign I used to drive traffic to a test. The campaign lasted 13 days on a budget of $30 daily and from this I had the ability to build a list of 571 people. Yes, I understand, it says 560 in the screenshot above however I also had some viral traffic, so ended up with more leads. This means my cost per conversion, or the expense to obtain an email address, equaled $0.66.
To some, this expense per conversion will appear expensive, to others it's low-cost; all depends exactly what specific niche you're running in. If you know you can generate $1 from every e-mail address you gather, then you'll be making 50% on your investment ... much better than any investment I have actually stumbled upon just recently.
Let's dive in and build the project.
Constructing the Test
Picking the topic for your quiz is the most essential action; obviously it requires to connect to the overall content on your blog site, and it also have to appeal to a particular social media audience.
For this specific example, I'm going to pretend I have a fashion/beauty/cosmetics blog site. The topic for my test: "Would You Qualify to be a Makeup Artist?".
I used Sit the Test Builder to develop a 10 concern, several choice test. Sit the Test needs people to enter their e-mail address before taking a test (or quiz). As the test developer I can then export these email addresses to my favourite e-mail marketing platform.
While I understand absolutely nothing about being a makeup artist, Google does, so ensure you research study your topic completely and build a quiz with legitimate questions. You see the example of my quiz here.
With my test composed and released, it's time to construct the Facebook campaign.
Creating the Facebook Project
To begin, I produced three advertisements to "split test". I state split test in quote marks due to the fact that Facebook instantly prefers the better-performing ad after a duration and I'm not persuaded they wait on analytical significance, but I digress.
The only difference between the 3 advertisements above is the image utilized. It is necessary to just evaluate one aspect of your advertisement at a time.
Ads developed, it's time for the develop the audience that I'm going to target.
For this particular project I targeted ladies in between the ages of 18 and 24, interest in cosmetics and living with 25 miles of Australia's two biggest cities, Melbourne and Sydney.
I did experiment with a few other Advertisement Sets, but the Sydney and Melbourne campaigns were the best performing. I likewise made certain I had Facebook conversion tracking setup so I might carefully track the performance of my project without needing to continually examine to see the number of people had actually taken my quiz.
Introducing the campaign, after a day or two you will generally start to see one Ad performing better than the others.
If you've picked your subject and target market well, you must be rewarded with a healthy click through rate. In this case the very best carrying out ad produced a click through rate of 2.29%.
After a day or two I typically pause the 2 poorer performing advertisements. If none are carrying out well, try changing the messaging and the image.
The Test Results
So how did our individuals fare? For this particular test, I set a pass rate of 70%. Typically, individuals scored 64%. 571 individuals started taking the test, and 521 people finished it. Since we collect the e-mail address at the start, it does not matter if individuals do not finish the test-- although we hope they do!
Exactly what's Next
So I've constructed my list of 570 odd-- exactly what do I finish with it now? That's actually as much as you and what you have to use your audience. But here are some ideas:
Sector out the people who stopped working and offer them some cosmetics training
Section out the individuals who passed and offer use them recognized training courses
Send them regular e-mail updates from your blog site
If you do not have your own products, there are plenty of appeal, fashion and cosmetics affiliate uses you can provide to your audience, simply make sure you're adding when you email the list you've develop ... use it for excellent not wicked and you'll be rewarded, Facebook Quizzes App.