It's good to post completely different points on various platforms. As a matter of fact, it may even help you to boost your engagement.
For example, if you have a look at our Twitter and Instagram accounts, you'll observe that we post totally different points on each platform.
However exactly how do you choose what to post on each social media platform?
To help you with your social media advertising approach, we would certainly like to share some tips as well as examples that have benefited us and also others.
By the end of this blog post, we hope you'll know specifically what to share on each of your social networks accounts.
Top Instagram Posts
High-res pictures
Instagram has become a location where people post just the best pictures (and also videos) on their profile.
After interviewing as well as surveying 11,000 13 to 24-year-olds all over the world, Facebook recommends marketing professionals to "assimilate to stick out":
"Instagrammers appreciate aesthetic high quality in aesthetic content and also will certainly usually make the effort to transform the banal right into a point of beauty. Brands seeking to engage teens and young adults will want to supply an organic experience by aiming for high quality, too. Images as well as video will preferably be gorgeous, thoughtfully made up and also artfully offered."
Here are a few types of top quality images you can post to Instagram:
Product photos: If you market physical products such as style or food, you can post high-resolution photos of your Product in numerous setups.
Behind-the-scenes: Another prominent sort of Instagram photos from brands are behind-the-scenes pictures. These could be images of individuals in the firm, events, or the production of a product (e.g. exactly how a meal is prepared).
User-generated content: If you can't get appropriate Product pictures or sufficient behind-the-scenes photos like us (a remote business that develops software), you can post user-generated content. User-generated material grew our Instagram account by over 500 percent in a year.
POINTER:
While curating incredible user-generated web content for your Instagram account, make certain to request consent from the initial poster before re-posting it.
Quotes
Motivational as well as motivational quotes are one of the most preferred material kinds on Instagram (with greater than 42 million posts labelled with #quotes at the time of composing).
If you are not able to obtain such images with quotes, you could also create graphics with quotes using complimentary layout devices like Canva and also Adobe Glow.
TIPS:
Below are 3 suggestions from Andrew Hutchinson of Social Network Today for getting one of the most from your quote posts:
-- Choose the most effective quotes which support your brand name mission
-- Utilize your personal pictures where feasible
-- Don't overdo
Stories
While it is essential to have a consistent style for your Instagram profile, you can be a little adaptable with your Instagram Stories. That's because they would disappear in 24 hours.
There are many different ways of using Instagram Stories for your advertising. Below are a few instances:
- Narration.
- Share how-to tutorials.
- Promote an article.
- Share a checklist.
- Introduce minimal time deals and also promos.
- Deal free gifts and discount rate coupons.
- Share information, study, as well as stats.
- Share quotes and also ideas.
- Present an Instagram takeover visitor.
- Share news, news, and updates.
While sharing your Instagram Stories, bear in mind to maintain them in line with your Instagram marketing strategy.
SUGGESTION: A rapid way to produce great-looking Instagram Stories is to begin with a layout. Below are 10 free customizable Instagram Stories templates you could utilize.