Points you'll need
- An individual Facebook account
- Net gain access to
Setting Up Facebook Page
1. Produce the page
Once you're visited to your personal account on Facebook, go to Pages to create your new page
You will certainly be provided a couple of choices, including 'Business, Company or Establishment' and also 'Cause or neighborhood'.
Select 'Firm, Organization or Organization' and also select 'Charity' from the scroll down menu. Add a name to your page (the name of your organisation) and also click to accredit that you are the main agent of the organisation. See to it you get in the name appropriately as you could not always alter it later.
2. Personalize the page
Facebook will ask you to include a Web page description, a link to your website and also an unique url for your Facebook page, i.e. facebook.com/yourorganisation
It will then ask you to include a profile picture (the advised size is 180 x 180 pixels), which must be your organisation's logo.
Ultimately, you can define a details target market, or you could skip through this step.
As soon as you have the essentials set up, you must then include a cover picture (851 x 315 pixels) which ought to be a well-known image that demonstrates exactly what your organisation does. Involving cover images can be truly reliable in motivating people to like your page. You'll also need to include some details concerning your organisation to the Information section.
The basic skeleton of your page is now live. Facebook will certainly ask if you would love to 'Like' your page. If you do so, all task will certainly show up in News Feeds of those you're attached to personally to on Facebook. Without any content on the page, we wish to save that organic Timeline tale for when you're truly ready for people to watch the page, so miss this in the meantime.
3. Add engaging content
Prior to you begin sharing your page, it's a good idea to get some wonderful web content on there. Ask concerns, utilize images, videos and infographics to engage your audiences, and also remember to maintain articles really short-- the majority of people will certainly be seeing your page through their smart phone. It's handy to think about who your target market( s) will be, as well as exactly what will interest them concerning your organisation. Think of the messages as telling stories, and also not as advertising messages.
4. Recruit supporters
An excellent area to start is by inviting your coworkers to like the page and also ask them to share it with their good friends. You could also use your site, newsletter, blog site and e-mail updates to promote your page and produce a core base of supporters. If your updates are involving you will quickly see that your advocates will certainly do a lot of the recruiting for you.
5. Measure your success
Usage Facebook understandings to determine just how well you're doing as well as what can improve on. Insights provide you information on your audience, how they interact with your page and the efficiency of your articles.