But how do we develop a list quickly if we aren't getting a great deal of traffic to our blog? How do we incentivise people to hand over their email address once they get there?
Quiz Facebook
Sure, we can use the good old "Register to our Newsletter" or offer something of value away for free. However these don't constantly work for fresh visitors who have not seen your material before.
I wish to present you to another list structure choice: quizzes.
You've probably seen them in your social media feed, you may have even taken a "Which Sex and the City Character Are You?" design character test. They've been made popular by the similarity Buzzfeed and Mashable, however that's not to say modest bloggers like you and I cannot use them to construct a list.
The Method: Facebook Ads + Quiz
The case research study I'm about to reveal you integrates traffic from Facebook Ads with a quiz. Yes folks, we're really going to be investing some cash, hope I have not lost you yet ... remain with me.
The results above are from a Facebook Ads campaign I used to drive traffic to a quiz. The project lasted 13 days on a budget plan of $30 each day and from this I was able to develop a list of 571 people. Yes, I know, it states 560 in the screenshot above however I likewise had some viral traffic, so ended up with more leads. This suggests my cost per conversion, or the cost to acquire an email address, equated to $0.66.
To some, this expense per conversion will seem pricey, to others it's inexpensive; all depends what specific niche you're running in. If you know you can generate $1 from every email address you collect, then you'll be making 50% on your financial investment ... better than any investment I have actually discovered just recently.
Let's dive in and build the project.
Building the Test
Picking the topic for your quiz is the most essential action; clearly it has to associate with the overall content on your blog, and it likewise need to interest a particular social media audience.
For this specific example, I'm going to pretend I have a fashion/beauty/cosmetics blog. The subject for my quiz: "Would You Qualify to be a Makeup Artist?".
I used Sit the Test Builder to develop a 10 question, multiple choice test. Sit the Test requires individuals to enter their email address prior to taking a test (or quiz). As the test developer I can then export these e-mail addresses to my favourite e-mail marketing platform.
While I know nothing about being a makeup artist, Google does, so make sure you research your topic thoroughly and construct a test with genuine concerns. You see the example of my test here.
With my test written and published, it's time to build the Facebook campaign.
Creating the Facebook Project
To begin, I produced three ads to "divide test". I state split test in quote marks due to the fact that Facebook automatically favors the better-performing ad after a period and I'm not encouraged they wait on analytical significance, however I digress.
The only distinction in between the three advertisements above is the image used. It is essential to only check one element of your ad at a time.
Ads produced, it's time for the develop the audience that I'm going to target.
For this specific campaign I targeted females in between the ages of 18 and 24, interest in cosmetics and dealing with 25 miles of Australia's 2 largest cities, Melbourne and Sydney.
I did experiment with a couple of other Ad Sets, however the Sydney and Melbourne campaigns were the very best performing. I likewise made sure I had Facebook conversion tracking setup so I might closely track the efficiency of my campaign without having to continually check to see the number of people had actually taken my quiz.
Releasing the campaign, after a day or 2 you will typically begin to see one Ad carrying out better than the others.
If you've selected your topic and target audience well, you ought to be rewarded with a healthy click through rate. In this case the very best carrying out advertisement produced a click through rate of 2.29%.
After a day or more I normally stop briefly the 2 poorer performing advertisements. If none are performing well, attempt altering the messaging and the image.
The Test Outcomes
So how did our participants fare? For this particular test, I set a pass rate of 70%. Typically, participants scored 64%. 571 people began taking the test, and 521 people finished it. Since we gather the e-mail address at the start, it does not matter if individuals don't complete the test-- although we hope they do!
What's Next
So I've developed my list of 570 odd-- what do I finish with it now? That's actually approximately you and exactly what you need to provide your audience. But here are some ideas:
Segment out individuals who stopped working and provide them some cosmetics training
Segment out the people who passed and offer offer them accredited training courses
Send them routine email updates from your blog site
If you don't have your own products, there are plenty of appeal, fashion and cosmetics affiliate offers you can provide to your audience, just ensure you're including when you email the list you've construct ... utilize it for good not evil and you'll be rewarded, Quiz Facebook.