A group isn't really an obvious book promotion tool in the same way that a Facebook ad is. A group lets you be familiar with individuals who share your interest. For authors, that need to be something associated to your book or its category (for example, a group for individuals who read BWWM-- black women/white men-- love novels).
While you learn more about them, they are familiar with you, too. Perhaps you share snippets of your writing, offer guidance associated to your expertise, or help people make connections.
The point is: When you develop a group, you create the structure for a community developed around a shared interest in something related to your book.
That's a quick introduction of the "why." What about the "how?".
Create Facebook Group
Before creating your group, I suggest you a sign up with a few Facebook groups related to your interests so you can see how they work. Observing a variety of groups for a while will help you find out what you want to achieve with yours, and perhaps even the best ways to do that.
Once you recognize with them, the process is pretty basic. I'll walk you through the procedure using screenshots I grabbed when I created the Build Book Buzz Facebook group two years ago. (To see a bigger version of any of the images below, just click the image.).
Login to your Facebook account. On the best side of your newsfeed where you discover your activity alternatives, choose "Produce Group" under "Groups.".
A window turns up that asks you for the group name. I want you to understand this in advance so that you currently know exactly what you wish to call your group. This is essential, right? You desire to be thoughtful about the name. There's no need to agonize over it, however it needs to interact exactly what the group's about.
In that exact same window, you have to pick your group's privacy-- open, closed, or trick. If you're not sure already, read this short article, "Exactly what are the personal privacy settings for groups?" The Build Book Buzz group is "closed," which implies that it can be discovered in a search, but exactly what takes place in the group remains in the group.
Staying in that window, now you have to welcome members. My response to this was, "Exactly what??? Currently? I have not even seen my group on the screen yet!".
Yeah, regrettable. This is how they roll on The Facebook.
I welcomed just one buddy at this point only because I had to. I invited others later, after the group was established.
Click "Create" and you relocate to a screen that lets you pick an icon for your group. The icon reveals up beside the group name in members' groups list on the left side of the timeline. I selected a book for the Build Book Buzz group. (That was a no-brainer.) You can also skip this step if you desire.
Select "Okay" and like magic, your group appears in front of you!
Now you publish a cover picture. It works the same way as it does for your profile-- just select "upload photo" and choose one that's waiting on your computer system.
Idea: Now that you understand you need to do this, have your image pre-selected.
With the group cover picture set the method you desire at the top, relocate to the right side of the screen to explain the group and add tags.
Discover the "Description" area on the right and select "Include a Description.".
Your description needs to tell individuals what to get out of the group and why they will wish to be a member. What's in it for them? Consist of any group rules, too.
Then add the "tags" using that option just underneath your description. Tags are words related to the group subject that assist Facebook users find your group in searches or through Facebook suggestions.
Next, you identify your group's Facebook web address-- the URL you will send individuals to when you're sharing info about your group-- and the e-mail address connected to it, which, by the method, I have never ever used.
To do this, click on the three dots next to the word "Alerts" at the lower right of your cover image. Select "Edit Group Settings.".
On the next screen, next to "Web and Email Address" select "Personalize Address." This will let you develop a URL for your group with the official group name rather than a string of numbers.
Enter your group name (or whatever you desire in the web address). Select "Customize Address" at the bottom.
While still in the settings, you can pick choices for subscription approval, posting authorization, and publishing approval.
In my group, everybody can post and what they share goes live instantly-- it doesn't wait on my approval. If someone posts something that's counter to the guidelines, I delete it. If they do it consistently, I eliminate them from the group. Select preferences that work for your group goals. If one of them is conversation and engagement, then don't put any limitations on that.
Your group is now prepared to show the world! Select "Discussion" in the upper left under your cover photo to go back to your group's home page. Include individuals utilizing the "Add Members" box on the upper right under the cover image or by sending them the link to the group and inquiring to join it.
And one more thing please don’t forget to share this awesome trick to use the Create Facebook Group with your friends.