To assist your organisation browse the ever-changing world of Facebook cover images and videos, we have actually put together this quick guide. So without further ado, let's find out everything there is to learn about Facebook cover images and cover videos!
Size For Facebook Cover Photo
The Facebook cover picture presents a chance for organisation owners as it's the Facebook equivalent of the shop window. It's a tiny peek into your brand and an efficient way to turn casual visitors into an engaging audience.
Whether you're utilizing Facebook to produce leads, offer items or construct a community of consumers - the cover photo is the first action in achieving your objective.
Facebook Cover Photo Size on Desktop
Facebook's understood to update cover picture specs without letting brands and company owner understand ahead of time, so you must constantly be cognizant of exactly what the current specifications are.
In 2017, Facebook updated the cover picture for organisation pages, so that the desktop view allowed for a more structured experience. Here are the measurements since December 2017:
- Facebook desktop cover photo size (2017 upgrade): 820 pixels wide by 312 pixels tall
No matter what dimensions your uploaded image is at, on desktop, Facebook will crop it down to the 820 pixels broad by 312 pixels tall cover image size. With this in mind, you'll wish to make sure that the focus of your photo remains in the center of the frame.
Facebook Cover Photo Size on Mobile Devices.
As discussed earlier, you'll never understand when Facebook will change the cover image specs for mobile phones. Since 2017, the most up-to-date measurements for Facebook on mobile.
- Facebook mobile cover image size (2017 update): 640 pixels wide by 360 pixels high.
Although the cover image measurements for mobile and desktop are different, Facebook just gives you the alternative to add a single image. So you'll have to ensure it's flexible enough to show on home computer and mobile phones.
The location that will be revealed in-frame is narrower on a mobile screen than on the desktop, but also stretches to be a little taller. A photo with broad edges that can be cropped varying degrees is perfect for this.
A Template for Your Facebook Cover Photo.
To understand if the image you wish to use would make a good cover picture, it helps to imagine the image with two boxes overlaid on top:.
- The high box represents the frame for the mobile view and procedures at 640 by 360 pixels.
- The wide box represents the desktop frame and is sized at 820 by 312 pixels.
Here you can see why an image with the subject towards the middle of the frame works best for this. For images with text overlayed, keep in mind to keep the text in the center frame. This implies that the text will show completely on either desktop or mobile Facebook pages.
For a Facebook cover picture that is fast to load and doesn't appear blurred, the following specs must be used:.
- File-type: sRGB JPG file.
- File-size: 100 kilobytes or less.
You can crop and compress your image to this size in the photo-editing software application of your choosing or by using a helpful image resizing tool.
Creating a Cover Image for Facebook Pages.
Once we comprehend how Facebook is cropping its cover photos - how do we prepare an image that will look good when cropped? Well to start, we have to understand exactly what makes certain images better than others for cover images.
Images that utilize patterns and textures make excellent cover photos since they're flexible enough to be cropped to different sizes without losing anything stylistically. Photos like this have the tendency to be more adaptable to different frames, considering that the primary "focus" of the image is the pattern as a whole. On top of this - it's fairly easy to overlay text on images like this to help market a sale, item or event.
- In this image, for example, a great buffer is present on the sides, top and bottom of the image, guaranteeing the text does not get cut-off when submitted.
- Keep the text within your 2 overlaid frames so the text can be checked out clearly.
Motivation for Your Company' Facebook Cover Picture.
Brands that effectively utilize their Facebook cover picture discover a balance between the crop dimensions, cover size and motivating style. The file specifications do not restrict their ability to create a stunning cover photo; rather it allows them to be more imaginative to get the attention of their fans.
Let's discuss a few brand names getting it right and analyze why their cover photos are reliable:.
Atlassian.
Atlassian is an enterprise software application business based in San Francisco. Their Facebook page features a creative cover picture style of their logo design in a variety of patterns arranged into an in proportion 5 x 2 frame. From a style viewpoint, the image is tidy and interesting.
The things in the frame are well balanced and the colors are harmonious - so it does not pull attention elsewhere. Atlassian has a beautifully created cover-photo that attracts the audience's attention and lures them to engage with the brand name.
Birchbox.
Based in New York City City - Birchbox is a subscription service that sends a supply of makeup and appeal items at the start of monthly. The cover image on their Facebook page is an excellent example of one technique that a great deal of merchants utilize. The image is a flat-lay photograph of their products arranged in a visually pleasing fashion. There's balance, color consistency - and an image that gets right to the point in displaying the items they offer.
Andy Westface.
Andy Westface is a Hong Kong-based illustrator and graphic designer. Westface is mostly known for his saturated pastel colors, minimalist style and his usage of adorable animals in his work. Offered his expertise for pastel looks - it's no surprise that his Facebook cover image utilizes his special style. This cover image functions as a fast introduction to Westface's vector graphics and color combination and successfully welcomes the user to check out the page further.
Facebook Cover Video Specifications.
In addition to the standard cover picture, Facebook now uses users the alternative to add a gif, cinemagraphs or a Facebook cover video.
If you're going to utilize a Facebook cover video, ensure that the video is enhanced for an upload so that it looks professional and effectively showcases your brand name. Videos can be uploaded to your Facebook organisation page the exact same way you 'd presently submit a cover image.
- Facebook cover video measurements (2017 upgrade): 820 pixels wide by 312 pixels high.
Although this is what your cover video will be cropped to, we 'd recommend your video be 820 pixels large by 462 pixels tall. By sizing your video at these measurements, you'll prevent pixelation.
- Facebook cover video length (2017 update): 20 to 90 seconds.
Videos play immediately when a user checks out the page and will be silenced by default. Avoid adding any vital details to the audio of your video, because a lot of users won't be turning the audio on.If there's any essential info you want to share, it's best to have it look like text on the screen.
Facebook Cover Video Examples.
Facebook cover videos are still relatively new, so the addition of one to your page is a terrific method to make your brand stand out. When searching for creative inspiration - in some cases it's best to have a look at what the pros are doing and aim to imitate it. Here's a list of brand names that are usingFacebook cover videos, GIFs, and cinemagraphs to interact and engage with their audience.
Dollar Shave Club.
On their Facebook page, Dollar Shave Club uses the flat-lay product image concept pointed out earlier - however with Dollar Shave Club, there's the added style of the animation over the flat-lay. With the products hypnotically bouncing around it's tough to gaze at this image without being mesmerized.
Product cinemagraphs like this are a terrific way to draw the attention of users going to the page. You can either make a cinemagraph like this by yourself utilizing photoshop or use a ready-made cinemagraph from Burst free of charge.
National Geographic.
National Geographic's cover video is among the most visually-stunning cover videos being utilized on Facebook. NatGeo's cover video features high-definition shots of brilliant, bioluminescent sea-creatures set against the pitch black background of a seemingly limitless deep sea. The video's saturated colors serve as a lure to draw the user's attention right away.
It's also works as an excellent introduction to the kinds of material users will find on the page. A well-crafted cover video like this can go a long method in constructing an enduring relationship in between a brand and their fans.
Buffer.
On their Facebook page, Buffer App uses the technique of revealing a behind the scenes take a look at their workers' daily lives.
From the POV clip of a drone flying over waving staff members to the candid shots of staff members talking in a circle - everything in the cover video for Buffer is developed to display the technological resourcefulness that the business wants users to relate to their brand name. Videos that reveal the human side of business like this have the tendency to go a long method in humanizing a brand name and driving customer loyalty.
Wave.
Wave is a video app that allows users to develop professional marketing videos using stock video, text overlay, and video modifying tools. The app combines an instinctive user-interface with a database of that can be used for any video marketing projects. Given the item they're selling, it's not a surprise that Wave's video cover is the kind of marketing video one can expect to make with the app. It works because it lets users know immediately exactly what their item does.
Ideas For Your Organisation' Facebook Cover Photos and Videos.
If you're searching for some inspiration on what to add as your very own Facebook cover picture, you wish to begin by defining the objective of your Facebook page.
Exactly what is the function of your Facebook page? Are you directing users to make purchases from you? Are you building a character for your brand? Or maybe you're just aiming to build a good social media following? Whatever the factor
- the end objective of your Facebook page should specify the kind of cover you desire to have. Here are some concepts for your Facebook cover photo:.
Present your aesthetic.
Your cover photo is a terrific method to introduce yourself to the world if you're an artist, designer or simply an entrepreneur with enthusiastic branding ideas. Because the function of pages like this are to showcase an artist's design, it makes sense to have a cover picture that does simply that.
For this kind of cover photo, it's best to utilize a minimalist style and limit the variety of colors to develop a color design for your brand. Cover images like these prosper on imagination, so if you're less creatively inclined you may consider working with a graphic designer to do this work for you.
Display your items.
Online sellers gain from a cover picture that displays your most current and most popular items. If you're offering a great deal of items, flat-lay images work fantastic for showcasing all of them.
Behind the scenes.
Provide your fans a glimpse of life at your company by featuring a behind the scenes look. Include office photographs of your employees at work or perhaps a cover video offering a behind-the-scenes take a look at your delivery procedure. Methods like this can go a long method in humanizing your brand name and showcasing individuals behind it.
Promote your most current sale.
Use your cover photo to promote an upcoming sale or special occasion. This is great for driving conversion and funneling users to your online shop. Make it simple for users to follow from the page to the sale by pinning a post to your page with a link to your sale.
Facebook Group Cover Photos.
In their 2017 update, Facebook has altered the cover picture measurement for group cover photos:.
- The new size for Facebook group cover pictures is 820 pixels x 334 pixels.
- If you use the same photo as your service page for your group, ensure it can be cropped to fit the 820 pixels x 334 pixels measurements too.
Companies have the tendency to take Facebook cover photos for granted, however offered its positioning on your Facebook page, it's one of the most essential things to think of when it comes to branding on Facebook.
The very first thing people will see when they visit your page is your cover image. If you wish to make a great impression on your fans, use your imagination to give users a sneak peak of your page and introduce them to your brand. A great cover photo can be the start of a strong customer-merchant relationship.
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