Running an image challenge is a wonderful way to come up with content suggestions as well as increase engagement on your Instagram account.
As well as while it takes some prep work, in a couple of easy steps you can release of an obstacle of your own.
Instagram Picture Challenges
Right here are 6 lessons we gained from me:
1. Select themes that connect to your company or sector
At Constant Call, we work with small companies and also nonprofits. So when we developed our challenge, we included a mix of company related themes as well as triggers that urged business owners to show their individuality and also take their audience behind the curtain of their business.
We saw to it to keep the themes basic enough so that any person who got involved could discover something to picture in their company or during their day-to-day regular daily of the challenge.
2. Choose a hashtag
As soon as you brainstorm a checklist of concepts as well as share it with your target market, you intend to motivate your audience to take the challenge with you. Ask participants to make use of a hashtag in the subtitles of their challenge photos, so you could locate and also track all the pictures that people are sending.
As an example, for our Instagram challenge we utilized the hashtag #CCPhotoADay. We could quickly learn that else was taking our image challenge by looking up this hashtag in Instagram's search tab.
When you upload your photos on Instagram, be sure to include other hashtags that are relevant to your images. Research shows that posts with 11 or even more hashtags get the highest engagement on Instagram.
Just how do you locate the appropriate hashtags to utilize? Attempt tools like Iconosquare or Instagramtags.com to search for one of the most popular ones.
3. Engage with your individuals
When you're running an image challenge, search for your hashtag daily to see your participants' images and also spend some time to like them or comment on them.
Your participants will likely do the same to see who else is sharing challenge images, and also to communicate with their fellow digital photographers. They'll appreciate that interaction, and also the conversation will certainly help to create a sense of area around your photo challenge.
4. Explore your material
Pictures are the most popular material on Instagram, but you could additionally attempt to integrate other sorts of photos for variety. Utilize totally free devices like PicMonkey or Canva on your desktop computer (and then email the image to yourself and wait on your phone to post to Instagram) or apps like Word Swag to develop word images-- quotes, truths, statistics, or topple a picture or background.
We used Photoshop to produce this word image, however you can do something similar with any type of free device or application:
You additionally do not have to develop brand-new material every day. Borrow from something you published on your various other social media networks, your site, blog site, or email e-newsletters. Your visitors might not have caught the photo the first time you shared it. Recycling web content you have actually uploaded in other places likewise conserves you time! Just make sure the material sticks to your challenge motif, which you alter the subtitle to reflect the discussion happening on Instagram.
5. Strategy your posts
Running and also participating in a month-long photo challenge requires some preparation. Employee colleagues, good friends, or coworkers to come up with concepts for every motif, and also to take some of the pictures or develop pictures for you.
Set a day-to-day tip in your schedule for the image challenge Some image challenge individuals take a screenshot of the challenge motivates and also make it their phone's wallpaper so they'll see it every single time they examine their phone.
6. Advertise your challenge
Remember to get the word out regarding the photo challenge on your other social networks as well as in your e-mails. Connect to it on your web site as well as in a post to subject it to a bigger target market, or installed a board of pictures that consist of the hashtag utilizing devices like HashAtIt.
The people that follow you on other networks, subscribe to your e-mails, or read your blog site might unknown that you have an Instagram account, so talking about the challenge in other areas will certainly increase your direct exposure.
People often like to start difficulties at the beginning of the month, however you can advertise the challenge even after your business has completed it.