However how do we construct a list quickly if we aren't getting a lot of traffic to our blog? How do we incentivise individuals to hand over their e-mail address once they get there?
Facebook Quiz App
Sure, we can utilize the great old "Sign up to our Newsletter" or provide something of value away totally free. However these do not always work for fresh visitors who have not seen your content prior to.
I 'd like to present you to another list building alternative: quizzes.
You've probably seen them in your social media feed, you may have even taken a "Which Sex and the City Character Are You?" design personality test. They have actually been made popular by the likes of Buzzfeed and Mashable, however that's not to say simple blog writers like you and I can't utilize them to develop a list.
The Method: Facebook Ads + Test
The case study I'm about to show you integrates traffic from Facebook Advertisements with a quiz. Yes folks, we're really going to be investing some money, hope I have not lost you yet ... stick with me.
The results above are from a Facebook Advertisements campaign I utilized to drive traffic to a test. The campaign lasted 13 days on a budget of $30 each day and from this I was able to construct a list of 571 individuals. Yes, I know, it states 560 in the screenshot above but I also had some viral traffic, so wound up with more leads. This means my cost per conversion, or the expense to obtain an e-mail address, equaled $0.66.
To some, this cost per conversion will seem pricey, to others it's inexpensive; all depends what niche you're operating in. If you know you can produce $1 from every e-mail address you collect, then you'll be making 50% on your financial investment ... much better than any financial investment I've come throughout just recently.
Let's dive in and develop the campaign.
Constructing the Test
Picking the subject for your test is the most important step; undoubtedly it needs to connect to the overall material on your blog, and it likewise need to interest a specific social networks audience.
For this particular example, I'm going to pretend I have a fashion/beauty/cosmetics blog. The topic for my quiz: "Would You Qualify to be a Makeup Artist?".
I utilized Sit the Test Builder to develop a 10 concern, numerous choice test. Sit the Test needs individuals to enter their email address prior to taking a test (or quiz). As the test developer I can then export these e-mail addresses to my favourite email marketing platform.
While I know absolutely nothing about being a makeup artist, Google does, so make certain you research study your topic thoroughly and construct a quiz with genuine concerns. You see the example of my test here.
With my test composed and published, it's time to build the Facebook campaign.
Developing the Facebook Project
To begin, I created three ads to "divide test". I state split test in quotation marks because Facebook immediately prefers the better-performing advertisement after a duration and I'm not convinced they wait on statistical significance, but I digress.
The only difference between the 3 advertisements above is the image used. It's essential to just check one aspect of your ad at a time.
Advertisements developed, it's time for the build the audience that I'm going to target.
For this particular campaign I targeted ladies in between the ages of 18 and 24, interest in cosmetics and living with 25 miles of Australia's two largest cities, Melbourne and Sydney.
I did try out a few other Ad Sets, but the Sydney and Melbourne projects were the finest performing. I also made certain I had Facebook conversion tracking setup so I could carefully track the efficiency of my campaign without having to continually inspect to see how lots of individuals had taken my test.
Launching the campaign, after a day or more you will typically start to see one Ad carrying out better than the others.
If you have actually picked your subject and target audience well, you should be rewarded with a healthy click through rate. In this case the very best carrying out advertisement created a click through rate of 2.29%.
After a day or more I typically pause the two poorer carrying out advertisements. If none are carrying out well, try changing the messaging and the image.
The Quiz Results
So how did our participants fare? For this specific test, I set a pass rate of 70%. Usually, participants scored 64%. 571 people started taking the quiz, and 521 people finished it. Because we gather the email address at the start, it does not matter if people don't finish the test-- although we hope they do!
Exactly what's Next
So I've built my list of 570 odd-- what do I do with it now? That's truly up to you and exactly what you need to use your audience. But here are some suggestions:
Segment out the people who stopped working and use them some cosmetics training
Sector out the people who passed and deal offer them accredited training courses
Send them regular email updates from your blog
If you don't have your own products, there are plenty of beauty, fashion and cosmetics affiliate offers you can present to your audience, simply make sure you're including when you email the list you've develop ... utilize it for good not evil and you'll be rewarded, Facebook Quiz App.