A group isn't really an obvious book promotion tool in the same method that a Facebook ad is. A group lets you get to know individuals who share your interest. For authors, that ought to be something associated to your book or its genre (for example, a group for people who read BWWM-- black women/white men-- love books).
While you get to know them, they get to understand you, too. Possibly you share bits of your writing, use guidance associated to your expertise, or help people make connections.
The point is: When you develop a group, you produce the structure for a community developed around a shared interest in something related to your book.
That's a quick overview of the "why." What about the "how?".
How To Start A Group On Facebook
Before producing your group, I advise you a sign up with a few Facebook groups related to your interests so you can see how they work. Observing a range of groups for a while will help you figure out what you wish to achieve with yours, and perhaps even ways to do that.
Once you're familiar with them, the process is quite basic. I'll stroll you through the procedure utilizing screenshots I grabbed when I created the Build Book Buzz Facebook group two years earlier. (To see a larger version of any of the images listed below, simply click on the image.).
Login to your Facebook account. On the best side of your newsfeed where you discover your activity options, choose "Produce Group" under "Groups.".
A window turns up that asks you for the group name. I want you to understand this ahead of time so that you currently know exactly what you wish to call your group. This is necessary, right? You want to be thoughtful about the name. There's no have to struggle over it, however it ought to communicate exactly what the group's about.
In that exact same window, you have to select your group's privacy-- open, closed, or secret. If you're unsure already, read this short article, "What are the privacy settings for groups?" The Build Book Buzz group is "closed," which means that it can be found in a search, however what occurs in the group remains in the group.
Remaining in that window, now you have to invite members. My response to this was, "Exactly what??? Currently? I haven't even seen my group on the screen yet!".
Yeah, too bad. This is how they roll on The Facebook.
I welcomed just one pal at this point only due to the fact that I needed to. I invited others later, after the group was set up.
Click "Develop" and you transfer to a screen that lets you pick an icon for your group. The icon appears next to the group name in members' groups list on the left side of the timeline. I selected a book for the Build Book Buzz group. (That was a no-brainer.) You can also avoid this action if you want.
Select "Okay" and like magic, your group appears in front of you!
Now you upload a cover picture. It works the very same way as it provides for your profile-- simply choose "upload picture" and select one that's waiting on your computer system.
Pointer: Now that you realize you need to do this, have your image pre-selected.
With the group cover picture set the method you desire at the top, transfer to the best side of the screen to explain the group and include tags.
Discover the "Description" area on the right and choose "Add a Description.".
Your description ought to tell people what to anticipate from the group and why they will wish to be a member. What remains in it for them? Include any group guidelines, too.
Then include the "tags" utilizing that option simply below your description. Tags are words associated to the group subject that assist Facebook users discover your group in searches or through Facebook suggestions.
Next, you identify your group's Facebook web address-- the URL you will send people to when you're sharing info about your group-- and the email address connected to it, which, by the method, I have actually never ever utilized.
To do this, click the 3 dots next to the word "Notifications" at the lower right of your cover image. Select "Edit Group Settings.".
On the next screen, next to "Web and Email Address" choose "Customize Address." This will let you create a URL for your group with the main group name instead of a string of numbers.
Enter your group name (or whatever you desire in the web address). Select "Customize Address" at the bottom.
While still in the settings, you can pick preferences for membership approval, posting approval, and publishing approval.
In my group, everyone can post and exactly what they share goes live instantly-- it doesn't wait on my approval. If someone posts something that's counter to the guidelines, I erase it. If they do it repeatedly, I eliminate them from the group. Select preferences that work for your group goals. If among them is discussion and engagement, then don't put any limits on that.
Your group is now all set to share with the world! Select "Discussion" in the upper left under your cover image to go back to your group's web page. Add people utilizing the "Add Members" box on the upper right under the cover image or by sending them the connect to the group and asking them to join it.
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