But how do we build a list quickly if we aren't getting a lot of traffic to our blog? How do we incentivise individuals to hand over their email address once they arrive?
Facebook Quize
Sure, we can use the great old "Register to our Newsletter" or give something of worth away totally free. However these don't always work for fresh visitors who have not seen your material before.
I want to introduce you to another list structure alternative: quizzes.
You've probably seen them in your social media feed, you may have even taken a "Which Sex and the City Character Are You?" style character test. They have actually been made popular by the similarity Buzzfeed and Mashable, but that's not to say modest bloggers like you and I can't use them to develop a list.
The Strategy: Facebook Ads + Quiz
The case research study I'm about to show you integrates traffic from Facebook Ads with a test. Yes folks, we're in fact going to be spending some money, hope I haven't lost you yet ... stay with me.
The outcomes above are from a Facebook Ads campaign I used to drive traffic to a test. The project lasted 13 days on a budget plan of $30 each day and from this I was able to develop a list of 571 individuals. Yes, I know, it says 560 in the screenshot above but I also had some viral traffic, so ended up with more leads. This indicates my expense per conversion, or the expense to get an email address, equaled $0.66.
To some, this expense per conversion will seem costly, to others it's cheap; all depends exactly what niche you're operating in. If you know you can produce $1 from every email address you gather, then you'll be making 50% on your financial investment ... much better than any financial investment I've come throughout just recently.
Let's dive in and develop the project.
Building the Quiz
Selecting the topic for your test is the most essential action; clearly it has to associate with the total content on your blog, and it likewise have to interest a particular social networks audience.
For this particular example, I'm going to pretend I have a fashion/beauty/cosmetics blog site. The topic for my quiz: "Would You Certify to be a Makeup Artist?".
I used Sit the Test Builder to build a 10 question, several choice test. Sit the Test needs individuals to enter their email address before taking a test (or test). As the test developer I can then export these e-mail addresses to my favourite e-mail marketing platform.
While I know nothing about being a makeup artist, Google does, so make sure you research study your topic completely and develop a test with legitimate questions. You see the example of my quiz here.
With my test written and released, it's time to construct the Facebook campaign.
Developing the Facebook Campaign
To start, I produced 3 advertisements to "split test". I state split test in quotation marks because Facebook immediately prefers the better-performing ad after a period and I'm not convinced they await analytical significance, however I digress.
The only difference between the 3 ads above is the image used. It is necessary to just test one element of your ad at a time.
Ads produced, it's time for the construct the audience that I'm going to target.
For this particular project I targeted women between the ages of 18 and 24, interest in cosmetics and living with 25 miles of Australia's 2 biggest cities, Melbourne and Sydney.
I did experiment with a number of other Ad Sets, however the Sydney and Melbourne campaigns were the very best carrying out. I likewise made sure I had Facebook conversion tracking setup so I might carefully track the efficiency of my project without having to continually inspect to see the number of individuals had actually taken my quiz.
Releasing the campaign, after a day or more you will normally begin to see one Advertisement carrying out better than the others.
If you've picked your subject and target market well, you must be rewarded with a healthy click through rate. In this case the very best performing ad produced a click through rate of 2.29%.
After a day or 2 I typically stop briefly the 2 poorer carrying out advertisements. If none are carrying out well, try altering the messaging and the image.
The Test Results
So how did our individuals fare? For this particular test, I set a pass rate of 70%. Usually, participants scored 64%. 571 individuals began taking the quiz, and 521 people finished it. Because we collect the email address at the start, it doesn't matter if people do not complete the quiz-- although we hope they do!
Exactly what's Next
So I've built my list of 570 odd-- what do I do with it now? That's truly up to you and what you need to use your audience. However here are some tips:
Sector out the individuals who failed and provide them some cosmetics training
Section out individuals who passed and offer provide them certified training courses
Send them routine e-mail updates from your blog
If you do not have your very own items, there are plenty of beauty, fashion and cosmetics affiliate offers you can present to your audience, just ensure you're including when you email the list you have actually build ... use it for excellent not wicked and you'll be rewarded, Facebook Quize.