A group isn't an overt book promotion tool in the same way that a Facebook ad is. A group lets you get to know people who share your interest. For authors, that need to be something related to your book or its category (for instance, a group for individuals who read BWWM-- black women/white guys-- romance novels).
While you are familiar with them, they are familiar with you, too. Perhaps you share bits of your writing, offer advice related to your expertise, or assist people make connections.
The point is: When you produce a group, you develop the foundation for a community constructed around a shared interest in something associated to your book.
That's a quick overview of the "why." Exactly what about the "how?".
How To Create A Group In Facebook
Prior to creating your group, I advise you a join a few Facebook groups related to your interests so you can see how they work. Observing a variety of groups for a while will help you figure out what you wish to accomplish with yours, and perhaps even ways to do that.
As soon as you recognize with them, the procedure is pretty basic. I'll stroll you through the process using screenshots I grabbed when I produced the Build Book Buzz Facebook group two years back. (To see a larger version of any of the images below, simply click on the image.).
Login to your Facebook account. On the ideal side of your newsfeed where you discover your activity options, select "Create Group" under "Groups.".
A window turns up that asks you for the group name. I desire you to know this beforehand so that you already understand exactly what you want to name your group. This is necessary, best? You want to be thoughtful about the name. There's no requirement to agonize over it, but it needs to interact exactly what the group's about.
In that same window, you have to pick your group's personal privacy-- open, closed, or secret. If you're uncertain currently, read this article, "What are the privacy settings for groups?" The Build Book Buzz group is "closed," which implies that it can be discovered in a search, however exactly what takes place in the group stays in the group.
Remaining in that window, now you need to invite members. My reaction to this was, "Exactly what??? Currently? I have not even seen my group on the screen yet!".
Yeah, regrettable. This is how they roll on The Facebook.
I invited simply one good friend at this moment just because I needed to. I welcomed others later, after the group was set up.
Click "Create" and you move to a screen that lets you choose an icon for your group. The icon reveals up next to the group name in members' groups list on the left side of the timeline. I selected a book for the Build Book Buzz group. (That was a no-brainer.) You can also skip this step if you want.
Select "Okay" and like magic, your group appears in front of you!
Now you upload a cover image. It works the very same way as it provides for your profile-- just select "upload image" and select one that's waiting on your computer.
Tip: Now that you realize you need to do this, have your image pre-selected.
With the group cover image set the way you desire at the top, transfer to the ideal side of the screen to describe the group and include tags.
Find the "Description" section on the right and select "Include a Description.".
Your description ought to inform individuals what to anticipate from the group and why they will desire to be a member. Exactly what's in it for them? Consist of any group guidelines, too.
Then add the "tags" using that choice just underneath your description. Tags are words related to the group subject that assist Facebook users discover your group in searches or through Facebook recommendations.
Next, you identify your group's Facebook web address-- the URL you will send individuals to when you're sharing details about your group-- and the e-mail address linked to it, which, by the way, I have never utilized.
To do this, click the 3 dots next to the word "Notifications" at the lower right of your cover image. Select "Edit Group Settings.".
On the next screen, next to "Web and Email Address" choose "Personalize Address." This will let you develop a URL for your group with the official group name instead of a string of numbers.
Key in your group name (or whatever you desire in the web address). Select "Customize Address" at the bottom.
While still in the settings, you can pick choices for subscription approval, posting permission, and posting approval.
In my group, everybody can publish and exactly what they share goes live right away-- it doesn't await my approval. If somebody posts something that's counter to the guidelines, I erase it. If they do it consistently, I eliminate them from the group. Select preferences that work for your group goals. If among them is discussion and engagement, then don't put any limits on that.
Your group is now all set to share with the world! Select "Discussion" in the upper left under your cover photo to go back to your group's house page. Add people using the "Include Members" box on the upper right under the cover image or by sending them the connect to the group and inquiring to join it.
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