But how do we develop a list quickly if we aren't getting a lot of traffic to our blog? How do we incentivise individuals to hand over their e-mail address once they arrive?
Quiz For Facebook
Sure, we can utilize the excellent old "Sign up to our Newsletter" or provide something of value away totally free. However these don't always work for fresh visitors who have not seen your material prior to.
I want to introduce you to another list building alternative: quizzes.
You've most likely seen them in your social media feed, you may have even taken a "Which Sex and the City Character Are You?" design character test. They've been made popular by the likes of Buzzfeed and Mashable, but that's not to say humble bloggers like you and I cannot use them to build a list.
The Technique: Facebook Ads + Test
The case study I'm about to reveal you integrates traffic from Facebook Advertisements with a test. Yes folks, we're actually going to be investing some money, hope I haven't lost you yet ... stick with me.
The results above are from a Facebook Advertisements campaign I utilized to drive traffic to a test. The campaign lasted 13 days on a spending plan of $30 daily and from this I had the ability to develop a list of 571 people. Yes, I know, it says 560 in the screenshot above however I also had some viral traffic, so wound up with more leads. This means my expense per conversion, or the cost to get an e-mail address, equated to $0.66.
To some, this expense per conversion will seem costly, to others it's cheap; all depends what specific niche you're running in. If you know you can create $1 from every e-mail address you gather, then you'll be making 50% on your financial investment ... better than any investment I've come throughout recently.
Let's dive in and construct the project.
Building the Quiz
Picking the topic for your quiz is the most essential step; obviously it has to associate with the total content on your blog, and it also have to appeal to a specific social networks audience.
For this specific example, I'm going to pretend I have a fashion/beauty/cosmetics blog. The topic for my quiz: "Would You Qualify to be a Makeup Artist?".
I used Sit the Test Builder to construct a 10 question, numerous option test. Sit the Test needs people to enter their e-mail address prior to taking a test (or test). As the test developer I can then export these email addresses to my favourite e-mail marketing platform.
While I know nothing about being a makeup artist, Google does, so ensure you research study your subject completely and develop a quiz with genuine concerns. You see the example of my quiz here.
With my test written and released, it's time to build the Facebook campaign.
Creating the Facebook Project
To begin, I created three advertisements to "split test". I say split test in quotation marks since Facebook automatically prefers the better-performing advertisement after a duration and I'm not encouraged they await statistical significance, but I digress.
The only difference between the 3 advertisements above is the image utilized. It is essential to just test one element of your ad at a time.
Ads created, it's time for the develop the audience that I'm going to target.
For this specific project I targeted ladies between the ages of 18 and 24, interest in cosmetics and dealing with 25 miles of Australia's two largest cities, Melbourne and Sydney.
I did try out a couple of other Ad Sets, but the Sydney and Melbourne campaigns were the very best performing. I also ensured I had Facebook conversion tracking setup so I might carefully track the efficiency of my campaign without having to continuously examine to see the number of individuals had actually taken my quiz.
Releasing the project, after a day or 2 you will normally begin to see one Advertisement carrying out much better than the others.
If you've picked your topic and target audience well, you must be rewarded with a healthy click through rate. In this case the finest carrying out ad generated a click through rate of 2.29%.
After a day or 2 I normally stop briefly the 2 poorer carrying out advertisements. If none are performing well, attempt altering the messaging and the image.
The Quiz Results
So how did our individuals fare? For this particular test, I set a pass rate of 70%. Typically, individuals scored 64%. 571 individuals began taking the quiz, and 521 individuals finished it. Since we collect the email address at the start, it doesn't matter if individuals do not complete the test-- although we hope they do!
What's Next
So I've developed my list of 570 odd-- exactly what do I finish with it now? That's truly approximately you and what you have to offer your audience. But here are some suggestions:
Section out the people who failed and provide them some cosmetics training
Sector out individuals who passed and offer offer them recognized training courses
Send them routine e-mail updates from your blog site
If you do not have your own items, there are a lot of appeal, fashion and cosmetics affiliate offers you can present to your audience, simply make certain you're including when you email the list you have actually develop ... use it for excellent not evil and you'll be rewarded, Quiz For Facebook.