However how do we develop a list rapidly if we aren't getting a great deal of traffic to our blog site? How do we incentivise individuals to hand over their email address once they get there?
Quizzes On Facebook
Sure, we can utilize the excellent old "Register to our Newsletter" or provide something of worth away for totally free. However these don't constantly work for fresh visitors who haven't seen your content before.
I wish to introduce you to another list structure choice: tests.
You've most likely seen them in your social media feed, you may have even taken a "Which Sex and the City Character Are You?" style personality test. They've been made popular by the similarity Buzzfeed and Mashable, however that's not to say humble blog writers like you and I can't utilize them to construct a list.
The Method: Facebook Advertisements + Quiz
The case study I will show you integrates traffic from Facebook Advertisements with a test. Yes folks, we're in fact going to be spending some cash, hope I haven't lost you yet ... remain with me.
The outcomes above are from a Facebook Advertising campaigns I used to drive traffic to a test. The campaign lasted 13 days on a budget of $30 per day and from this I was able to develop a list of 571 individuals. Yes, I know, it states 560 in the screenshot above but I also had some viral traffic, so ended up with more leads. This suggests my expense per conversion, or the cost to acquire an email address, equaled $0.66.
To some, this cost per conversion will appear costly, to others it's cheap; all depends what niche you're operating in. If you know you can produce $1 from every e-mail address you collect, then you'll be making 50% on your financial investment ... better than any financial investment I have actually discovered recently.
Let's dive in and develop the project.
Building the Quiz
Selecting the topic for your test is the most crucial step; certainly it has to connect to the general material on your blog site, and it likewise need to attract a specific social networks audience.
For this specific example, I'm going to pretend I have a fashion/beauty/cosmetics blog. The topic for my test: "Would You Qualify to be a Makeup Artist?".
I used Sit the Test Builder to construct a 10 question, multiple choice test. Sit the Test requires individuals to enter their email address before taking a test (or test). As the test developer I can then export these email addresses to my favourite e-mail marketing platform.
While I know absolutely nothing about being a makeup artist, Google does, so make sure you research your subject completely and develop a test with genuine concerns. You see the example of my quiz here.
With my test composed and released, it's time to build the Facebook project.
Creating the Facebook Campaign
To begin, I developed 3 advertisements to "split test". I state split test in quote marks because Facebook instantly prefers the better-performing ad after a duration and I'm not encouraged they wait on analytical significance, but I digress.
The only difference between the 3 ads above is the image used. It is very important to only check one aspect of your advertisement at a time.
Advertisements created, it's time for the construct the audience that I'm going to target.
For this specific campaign I targeted ladies between the ages of 18 and 24, interest in cosmetics and coping with 25 miles of Australia's 2 largest cities, Melbourne and Sydney.
I did explore a number of other Ad Sets, however the Sydney and Melbourne campaigns were the very best performing. I likewise ensured I had Facebook conversion tracking setup so I might carefully track the efficiency of my campaign without needing to continually check to see how numerous people had actually taken my quiz.
Launching the campaign, after a day or 2 you will generally begin to see one Ad carrying out better than the others.
If you've chosen your topic and target audience well, you need to be rewarded with a healthy click through rate. In this case the very best performing ad produced a click through rate of 2.29%.
After a day or 2 I generally pause the 2 poorer performing advertisements. If none are performing well, try changing the messaging and the image.
The Quiz Results
So how did our participants fare? For this specific test, I set a pass rate of 70%. Usually, individuals scored 64%. 571 individuals began taking the quiz, and 521 people finished it. Since we gather the e-mail address at the start, it does not matter if people do not complete the test-- although we hope they do!
What's Next
So I've built my list of 570 odd-- what do I do with it now? That's truly up to you and exactly what you have to provide your audience. However here are some tips:
Section out individuals who stopped working and offer them some cosmetics training
Sector out the people who passed and offer provide them recognized training courses
Send them routine e-mail updates from your blog site
If you do not have your own items, there are lots of beauty, style and cosmetics affiliate uses you can provide to your audience, simply make sure you're including when you email the list you've build ... use it for good not wicked and you'll be rewarded, Quizzes On Facebook.