But how do we construct a list quickly if we aren't getting a lot of traffic to our blog? How do we incentivise people to hand over their email address once they get there?
Facebook Quizes
Sure, we can use the good old "Register to our Newsletter" or offer something of value away for complimentary. However these do not constantly work for fresh visitors who have not seen your material prior to.
I 'd like to present you to another list building alternative: quizzes.
You've probably seen them in your social media feed, you may have even taken a "Which Sex and the City Character Are You?" design character test. They have actually been made popular by the likes of Buzzfeed and Mashable, however that's not to state humble bloggers like you and I cannot utilize them to develop a list.
The Method: Facebook Ads + Quiz
The case research study I'm about to reveal you combines traffic from Facebook Advertisements with a quiz. Yes folks, we're in fact going to be investing some loan, hope I haven't lost you yet ... stick with me.
The results above are from a Facebook Advertisements campaign I utilized to drive traffic to a quiz. The campaign lasted 13 days on a budget of $30 per day and from this I was able to construct a list of 571 individuals. Yes, I know, it states 560 in the screenshot above however I also had some viral traffic, so wound up with more leads. This implies my expense per conversion, or the expense to obtain an e-mail address, equated to $0.66.
To some, this cost per conversion will appear costly, to others it's low-cost; all depends what specific niche you're running in. If you know you can create $1 from every email address you collect, then you'll be making 50% on your investment ... much better than any investment I've stumbled upon just recently.
Let's dive in and construct the project.
Constructing the Test
Selecting the topic for your test is the most important step; obviously it has to associate with the general material on your blog, and it also have to interest a specific social networks audience.
For this particular example, I'm going to pretend I have a fashion/beauty/cosmetics blog site. The topic for my test: "Would You Qualify to be a Makeup Artist?".
I utilized Sit the Test Builder to build a 10 question, numerous choice test. Sit the Test needs individuals to enter their e-mail address before taking a test (or quiz). As the test developer I can then export these email addresses to my preferred email marketing platform.
While I understand nothing about being a makeup artist, Google does, so make sure you research your subject thoroughly and construct a quiz with legitimate questions. You see the example of my quiz here.
With my test written and released, it's time to develop the Facebook project.
Creating the Facebook Campaign
To start, I developed 3 ads to "split test". I say split test in quotation marks due to the fact that Facebook instantly prefers the better-performing ad after a period and I'm not persuaded they await statistical significance, however I digress.
The only difference between the three ads above is the image utilized. It is very important to just evaluate one aspect of your ad at a time.
Ads created, it's time for the construct the audience that I'm going to target.
For this particular project I targeted females in between the ages of 18 and 24, interest in cosmetics and coping with 25 miles of Australia's 2 largest cities, Melbourne and Sydney.
I did explore a couple of other Advertisement Sets, however the Sydney and Melbourne projects were the very best carrying out. I likewise ensured I had Facebook conversion tracking setup so I could closely track the efficiency of my project without needing to continually check to see how numerous people had taken my quiz.
Releasing the campaign, after a day or more you will usually begin to see one Ad carrying out better than the others.
If you've selected your subject and target market well, you ought to be rewarded with a healthy click through rate. In this case the very best carrying out advertisement created a click through rate of 2.29%.
After a day or 2 I generally pause the two poorer carrying out advertisements. If none are performing well, attempt changing the messaging and the image.
The Test Outcomes
So how did our individuals fare? For this particular test, I set a pass rate of 70%. On average, participants scored 64%. 571 individuals began taking the test, and 521 people finished it. Because we gather the email address at the start, it doesn't matter if individuals do not complete the test-- although we hope they do!
What's Next
So I've built my list of 570 odd-- exactly what do I do with it now? That's really up to you and exactly what you have to offer your audience. However here are some tips:
Section out the individuals who failed and offer them some cosmetics training
Sector out individuals who passed and deal offer them certified training courses
Send them regular e-mail updates from your blog site
If you do not have your own products, there are plenty of appeal, style and cosmetics affiliate uses you can present to your audience, just make certain you're including when you email the list you've construct ... use it for good not evil and you'll be rewarded, Facebook Quizes.