But how do we develop a list quickly if we aren't getting a great deal of traffic to our blog site? How do we incentivise individuals to hand over their e-mail address once they get there?
Facebook Quizzes
Sure, we can use the good old "Sign up to our Newsletter" or give something of worth away for totally free. But these do not always work for fresh visitors who have not seen your material prior to.
I 'd like to introduce you to another list building alternative: tests.
You've most likely seen them in your social media feed, you may have even taken a "Which Sex and the City Character Are You?" design personality test. They have actually been made popular by the likes of Buzzfeed and Mashable, but that's not to say simple bloggers like you and I can't use them to build a list.
The Technique: Facebook Ads + Test
The case study I'm about to show you combines traffic from Facebook Ads with a quiz. Yes folks, we're actually going to be investing some cash, hope I have not lost you yet ... stay with me.
The outcomes above are from a Facebook Ads project I used to drive traffic to a test. The campaign lasted 13 days on a budget plan of $30 each day and from this I had the ability to build a list of 571 people. Yes, I understand, it says 560 in the screenshot above but I likewise had some viral traffic, so wound up with more leads. This suggests my cost per conversion, or the cost to obtain an e-mail address, equated to $0.66.
To some, this expense per conversion will seem pricey, to others it's low-cost; all depends exactly what niche you're operating in. If you know you can generate $1 from every e-mail address you collect, then you'll be making 50% on your investment ... better than any investment I have actually encountered just recently.
Let's dive in and construct the campaign.
Developing the Test
Picking the topic for your test is the most crucial step; certainly it needs to associate with the general content on your blog, and it also need to interest a specific social networks audience.
For this particular example, I'm going to pretend I have a fashion/beauty/cosmetics blog. The topic for my test: "Would You Certify to be a Makeup Artist?".
I used Sit the Test Builder to build a 10 question, multiple choice test. Sit the Test needs individuals to enter their email address prior to taking a test (or quiz). As the test developer I can then export these e-mail addresses to my favourite email marketing platform.
While I understand absolutely nothing about being a makeup artist, Google does, so make certain you research your subject completely and develop a quiz with genuine questions. You see the example of my quiz here.
With my test composed and published, it's time to construct the Facebook project.
Creating the Facebook Project
To start, I produced three advertisements to "divide test". I state split test in quote marks due to the fact that Facebook automatically prefers the better-performing advertisement after a duration and I'm not encouraged they wait for statistical significance, however I digress.
The only distinction between the three advertisements above is the image utilized. It is essential to only test one aspect of your ad at a time.
Advertisements produced, it's time for the develop the audience that I'm going to target.
For this particular campaign I targeted females between the ages of 18 and 24, interest in cosmetics and dealing with 25 miles of Australia's two largest cities, Melbourne and Sydney.
I did explore a couple of other Advertisement Sets, however the Sydney and Melbourne campaigns were the very best carrying out. I likewise made certain I had Facebook conversion tracking setup so I might carefully track the performance of my campaign without needing to constantly inspect to see how numerous individuals had taken my quiz.
Releasing the campaign, after a day or more you will usually begin to see one Advertisement carrying out better than the others.
If you've picked your topic and target audience well, you must be rewarded with a healthy click through rate. In this case the very best carrying out advertisement created a click through rate of 2.29%.
After a day or 2 I generally pause the 2 poorer performing advertisements. If none are carrying out well, attempt altering the messaging and the image.
The Test Results
So how did our participants fare? For this specific test, I set a pass rate of 70%. Typically, individuals scored 64%. 571 people started taking the test, and 521 individuals completed it. Since we gather the e-mail address at the start, it doesn't matter if individuals don't finish the quiz-- although we hope they do!
What's Next
So I've built my list of 570 odd-- exactly what do I make with it now? That's actually up to you and exactly what you need to use your audience. However here are some suggestions:
Segment out the people who stopped working and offer them some cosmetics training
Segment out the individuals who passed and offer offer them accredited training courses
Send them regular e-mail updates from your blog
If you don't have your own products, there are lots of charm, fashion and cosmetics affiliate uses you can present to your audience, just make sure you're adding when you email the list you have actually build ... utilize it for good not wicked and you'll be rewarded, Facebook Quizzes.