However how do we build a list quickly if we aren't getting a whole lot of traffic to our blog? How do we incentivise individuals to hand over their e-mail address once they get there?
Facebook Quizzez
Sure, we can use the good old "Register to our Newsletter" or give something of value away free of charge. However these do not constantly work for fresh visitors who have not seen your material prior to.
I wish to present you to another list building alternative: tests.
You've most likely seen them in your social networks feed, you may have even taken a "Which Sex and the City Character Are You?" style character test. They have actually been made popular by the similarity Buzzfeed and Mashable, however that's not to state simple bloggers like you and I can't use them to build a list.
The Strategy: Facebook Advertisements + Test
The case research study I'm about to show you combines traffic from Facebook Ads with a quiz. Yes folks, we're really going to be investing some loan, hope I haven't lost you yet ... stay with me.
The outcomes above are from a Facebook Advertising campaigns I used to drive traffic to a quiz. The campaign lasted 13 days on a budget of $30 per day and from this I was able to construct a list of 571 individuals. Yes, I understand, it states 560 in the screenshot above but I also had some viral traffic, so wound up with more leads. This suggests my expense per conversion, or the expense to get an email address, equaled $0.66.
To some, this cost per conversion will appear pricey, to others it's cheap; all depends exactly what niche you're operating in. If you understand you can create $1 from every email address you collect, then you'll be making 50% on your financial investment ... much better than any investment I've discovered just recently.
Let's dive in and construct the project.
Constructing the Quiz
Choosing the subject for your test is the most important action; clearly it has to associate with the overall material on your blog, and it also require to interest a particular social media audience.
For this specific example, I'm going to pretend I have a fashion/beauty/cosmetics blog. The subject for my test: "Would You Qualify to be a Makeup Artist?".
I used Sit the Test Builder to develop a 10 concern, several option test. Sit the Test requires individuals to enter their email address before taking a test (or quiz). As the test developer I can then export these email addresses to my preferred e-mail marketing platform.
While I know absolutely nothing about being a makeup artist, Google does, so ensure you research study your topic thoroughly and develop a quiz with legitimate concerns. You see the example of my test here.
With my test composed and released, it's time to construct the Facebook campaign.
Producing the Facebook Project
To begin, I created three advertisements to "divide test". I say split test in quote marks because Facebook automatically favors the better-performing ad after a duration and I'm not persuaded they wait for statistical significance, but I digress.
The only distinction in between the 3 ads above is the image used. It is necessary to just evaluate one element of your advertisement at a time.
Advertisements produced, it's time for the develop the audience that I'm going to target.
For this particular project I targeted women between the ages of 18 and 24, interest in cosmetics and dealing with 25 miles of Australia's 2 largest cities, Melbourne and Sydney.
I did experiment with a couple of other Advertisement Sets, however the Sydney and Melbourne projects were the very best performing. I likewise made sure I had Facebook conversion tracking setup so I could carefully track the performance of my campaign without having to continually check to see the number of individuals had actually taken my test.
Launching the project, after a day or 2 you will typically begin to see one Advertisement carrying out much better than the others.
If you've picked your topic and target market well, you ought to be rewarded with a healthy click through rate. In this case the finest carrying out ad created a click through rate of 2.29%.
After a day or 2 I generally stop briefly the 2 poorer carrying out ads. If none are carrying out well, try changing the messaging and the image.
The Test Results
So how did our individuals fare? For this particular test, I set a pass rate of 70%. Typically, individuals scored 64%. 571 individuals started taking the test, and 521 individuals completed it. Due to the fact that we collect the email address at the start, it doesn't matter if individuals do not finish the test-- although we hope they do!
Exactly what's Next
So I've developed my list of 570 odd-- exactly what do I finish with it now? That's truly up to you and exactly what you have to provide your audience. However here are some recommendations:
Section out individuals who stopped working and offer them some cosmetics training
Section out individuals who passed and offer provide them recognized training courses
Send them routine e-mail updates from your blog
If you do not have your very own items, there are plenty of beauty, fashion and cosmetics affiliate uses you can present to your audience, simply make certain you're adding when you email the list you have actually develop ... utilize it for excellent not evil and you'll be rewarded, Facebook Quizzez.