However how do we develop a list quickly if we aren't getting a whole lot of traffic to our blog? How do we incentivise individuals to hand over their e-mail address once they get there?
Popular Quizzes On Facebook
Sure, we can utilize the good old "Register to our Newsletter" or give something of worth away for free. But these don't constantly work for fresh visitors who have not seen your content prior to.
I wish to introduce you to another list building choice: quizzes.
You've probably seen them in your social media feed, you may have even taken a "Which Sex and the City Character Are You?" style personality test. They have actually been made popular by the likes of Buzzfeed and Mashable, however that's not to say humble blog writers like you and I cannot use them to construct a list.
The Strategy: Facebook Ads + Test
The case study I'm about to show you integrates traffic from Facebook Advertisements with a test. Yes folks, we're in fact going to be investing some loan, hope I haven't lost you yet ... stay with me.
The results above are from a Facebook Advertising campaigns I utilized to drive traffic to a test. The campaign lasted 13 days on a budget of $30 daily and from this I had the ability to build a list of 571 individuals. Yes, I know, it says 560 in the screenshot above however I also had some viral traffic, so wound up with more leads. This indicates my cost per conversion, or the expense to obtain an email address, equated to $0.66.
To some, this expense per conversion will seem expensive, to others it's low-cost; all depends exactly what niche you're running in. If you know you can create $1 from every e-mail address you gather, then you'll be making 50% on your financial investment ... much better than any investment I've stumbled upon recently.
Let's dive in and develop the campaign.
Building the Test
Selecting the subject for your quiz is the most crucial action; undoubtedly it requires to relate to the general material on your blog site, and it likewise need to attract a specific social media audience.
For this particular example, I'm going to pretend I have a fashion/beauty/cosmetics blog. The topic for my quiz: "Would You Qualify to be a Makeup Artist?".
I utilized Sit the Test Builder to build a 10 question, multiple option test. Sit the Test needs individuals to enter their e-mail address prior to taking a test (or quiz). As the test developer I can then export these email addresses to my preferred email marketing platform.
While I know nothing about being a makeup artist, Google does, so make sure you research your topic thoroughly and construct a quiz with legitimate concerns. You see the example of my quiz here.
With my test composed and released, it's time to construct the Facebook campaign.
Producing the Facebook Project
To start, I produced three advertisements to "split test". I say split test in quote marks since Facebook instantly prefers the better-performing advertisement after a duration and I'm not encouraged they await analytical significance, however I digress.
The only difference in between the three ads above is the image utilized. It is essential to just evaluate one element of your ad at a time.
Advertisements produced, it's time for the develop the audience that I'm going to target.
For this specific project I targeted women in between the ages of 18 and 24, interest in cosmetics and living with 25 miles of Australia's two largest cities, Melbourne and Sydney.
I did explore a couple of other Ad Sets, but the Sydney and Melbourne projects were the very best carrying out. I likewise made certain I had Facebook conversion tracking setup so I could closely track the efficiency of my project without having to constantly check to see how lots of people had taken my test.
Introducing the campaign, after a day or more you will usually begin to see one Advertisement performing better than the others.
If you have actually selected your topic and target audience well, you must be rewarded with a healthy click through rate. In this case the very best performing ad created a click through rate of 2.29%.
After a day or 2 I typically pause the 2 poorer carrying out ads. If none are performing well, try changing the messaging and the image.
The Test Results
So how did our participants fare? For this particular test, I set a pass rate of 70%. Typically, individuals scored 64%. 571 individuals began taking the test, and 521 people completed it. Since we gather the email address at the start, it does not matter if people do not finish the quiz-- although we hope they do!
Exactly what's Next
So I've developed my list of 570 odd-- exactly what do I make with it now? That's really as much as you and what you have to offer your audience. However here are some ideas:
Segment out individuals who failed and use them some cosmetics training
Sector out the people who passed and offer offer them recognized training courses
Send them routine email updates from your blog site
If you don't have your own products, there are plenty of appeal, style and cosmetics affiliate uses you can present to your audience, just make certain you're adding when you email the list you've construct ... utilize it for excellent not evil and you'll be rewarded, Popular Quizzes On Facebook.