But how do we develop a list quickly if we aren't getting a lot of traffic to our blog? How do we incentivise people to hand over their e-mail address once they arrive?
Quiz Maker Facebook
Sure, we can utilize the good old "Register to our Newsletter" or provide something of value away totally free. But these don't constantly work for fresh visitors who haven't seen your material prior to.
I 'd like to introduce you to another list building choice: tests.
You've most likely seen them in your social networks feed, you may have even taken a "Which Sex and the City Character Are You?" style character test. They've been made popular by the similarity Buzzfeed and Mashable, but that's not to state humble bloggers like you and I can't use them to build a list.
The Strategy: Facebook Advertisements + Test
The case research study I will reveal you integrates traffic from Facebook Advertisements with a test. Yes folks, we're in fact going to be spending some loan, hope I have not lost you yet ... stick with me.
The results above are from a Facebook Advertisements project I used to drive traffic to a test. The project lasted 13 days on a spending plan of $30 per day and from this I had the ability to build a list of 571 individuals. Yes, I know, it states 560 in the screenshot above however I likewise had some viral traffic, so ended up with more leads. This means my cost per conversion, or the expense to get an email address, equaled $0.66.
To some, this cost per conversion will appear costly, to others it's inexpensive; all depends exactly what specific niche you're running in. If you understand you can produce $1 from every e-mail address you gather, then you'll be making 50% on your investment ... much better than any investment I have actually encountered recently.
Let's dive in and construct the project.
Constructing the Quiz
Selecting the topic for your test is the most important step; certainly it has to associate with the overall material on your blog, and it likewise have to appeal to a specific social media audience.
For this specific example, I'm going to pretend I have a fashion/beauty/cosmetics blog. The subject for my test: "Would You Qualify to be a Makeup Artist?".
I used Sit the Test Builder to build a 10 concern, multiple choice test. Sit the Test needs people to enter their e-mail address before taking a test (or quiz). As the test creator I can then export these e-mail addresses to my favourite e-mail marketing platform.
While I know absolutely nothing about being a makeup artist, Google does, so make certain you research your topic completely and develop a quiz with genuine concerns. You see the example of my quiz here.
With my test written and published, it's time to construct the Facebook project.
Producing the Facebook Campaign
To start, I produced three ads to "split test". I state split test in quote marks due to the fact that Facebook immediately prefers the better-performing ad after a duration and I'm not encouraged they wait for analytical significance, but I digress.
The only difference between the 3 advertisements above is the image used. It is essential to only test one element of your advertisement at a time.
Ads developed, it's time for the build the audience that I'm going to target.
For this particular project I targeted women in between the ages of 18 and 24, interest in cosmetics and living with 25 miles of Australia's two largest cities, Melbourne and Sydney.
I did try out a couple of other Ad Sets, however the Sydney and Melbourne campaigns were the finest carrying out. I likewise ensured I had Facebook conversion tracking setup so I might carefully track the performance of my campaign without having to continuously examine to see the number of individuals had taken my quiz.
Introducing the project, after a day or more you will usually begin to see one Ad carrying out better than the others.
If you have actually picked your subject and target audience well, you should be rewarded with a healthy click through rate. In this case the very best performing ad produced a click through rate of 2.29%.
After a day or 2 I normally pause the 2 poorer carrying out advertisements. If none are performing well, try altering the messaging and the image.
The Test Results
So how did our individuals fare? For this particular test, I set a pass rate of 70%. Usually, individuals scored 64%. 571 individuals began taking the quiz, and 521 people completed it. Due to the fact that we collect the e-mail address at the start, it does not matter if people do not complete the test-- although we hope they do!
What's Next
So I've built my list of 570 odd-- what do I do with it now? That's actually up to you and exactly what you have to offer your audience. But here are some recommendations:
Section out the individuals who failed and use them some cosmetics training
Section out the individuals who passed and offer provide them recognized training courses
Send them routine email updates from your blog
If you don't have your own products, there are plenty of charm, fashion and cosmetics affiliate offers you can present to your audience, just ensure you're adding when you email the list you've build ... utilize it for good not evil and you'll be rewarded, Quiz Maker Facebook.