But how do we build a list quickly if we aren't getting an entire lot of traffic to our blog site? How do we incentivise people to hand over their e-mail address once they arrive?
Quizzes For Facebook
Sure, we can use the great old "Register to our Newsletter" or give something of value away totally free. However these do not constantly work for fresh visitors who have not seen your material prior to.
I wish to present you to another list structure alternative: quizzes.
You've probably seen them in your social networks feed, you may have even taken a "Which Sex and the City Character Are You?" style personality test. They have actually been made popular by the likes of Buzzfeed and Mashable, however that's not to say simple blog writers like you and I cannot utilize them to construct a list.
The Strategy: Facebook Ads + Test
The case research study I will show you integrates traffic from Facebook Advertisements with a test. Yes folks, we're in fact going to be investing some money, hope I haven't lost you yet ... remain with me.
The outcomes above are from a Facebook Advertising campaigns I utilized to drive traffic to a test. The campaign lasted 13 days on a budget of $30 per day and from this I had the ability to construct a list of 571 people. Yes, I understand, it states 560 in the screenshot above however I likewise had some viral traffic, so wound up with more leads. This means my expense per conversion, or the cost to acquire an email address, equaled $0.66.
To some, this cost per conversion will appear costly, to others it's low-cost; all depends exactly what specific niche you're operating in. If you know you can generate $1 from every email address you gather, then you'll be making 50% on your investment ... much better than any financial investment I've discovered recently.
Let's dive in and construct the campaign.
Developing the Quiz
Picking the topic for your test is the most crucial step; undoubtedly it requires to relate to the general content on your blog site, and it likewise need to interest a specific social networks audience.
For this particular example, I'm going to pretend I have a fashion/beauty/cosmetics blog. The subject for my test: "Would You Certify to be a Makeup Artist?".
I used Sit the Test Builder to develop a 10 question, multiple option test. Sit the Test requires people to enter their e-mail address prior to taking a test (or quiz). As the test developer I can then export these e-mail addresses to my preferred email marketing platform.
While I understand nothing about being a makeup artist, Google does, so ensure you research your subject thoroughly and build a quiz with legitimate questions. You see the example of my quiz here.
With my test written and published, it's time to construct the Facebook project.
Creating the Facebook Project
To begin, I developed three advertisements to "divide test". I say split test in quotation marks since Facebook automatically prefers the better-performing ad after a duration and I'm not persuaded they await statistical significance, but I digress.
The only distinction between the 3 advertisements above is the image utilized. It's crucial to only test one element of your advertisement at a time.
Advertisements developed, it's time for the construct the audience that I'm going to target.
For this particular campaign I targeted females in between the ages of 18 and 24, interest in cosmetics and coping with 25 miles of Australia's 2 biggest cities, Melbourne and Sydney.
I did experiment with a couple of other Ad Sets, but the Sydney and Melbourne campaigns were the very best performing. I also made sure I had Facebook conversion tracking setup so I might carefully track the efficiency of my project without having to continuously inspect to see how numerous individuals had actually taken my test.
Launching the campaign, after a day or two you will generally begin to see one Advertisement carrying out better than the others.
If you've selected your subject and target market well, you should be rewarded with a healthy click through rate. In this case the finest carrying out ad created a click through rate of 2.29%.
After a day or 2 I normally pause the 2 poorer carrying out ads. If none are performing well, try changing the messaging and the image.
The Test Outcomes
So how did our participants fare? For this particular test, I set a pass rate of 70%. Usually, individuals scored 64%. 571 people began taking the quiz, and 521 individuals finished it. Because we collect the e-mail address at the start, it doesn't matter if individuals don't finish the test-- although we hope they do!
What's Next
So I've built my list of 570 odd-- what do I do with it now? That's actually up to you and exactly what you need to provide your audience. But here are some suggestions:
Segment out the individuals who failed and use them some cosmetics training
Section out individuals who passed and deal use them certified training courses
Send them regular e-mail updates from your blog site
If you do not have your very own products, there are plenty of appeal, fashion and cosmetics affiliate provides you can present to your audience, just make sure you're including when you email the list you have actually build ... utilize it for excellent not wicked and you'll be rewarded, Quizzes For Facebook.