To assist your organisation navigate the ever-changing world of Facebook cover photos and videos, we've created this quick guide. So without more ado, let's discover everything there is to know about Facebook cover images and cover videos!
Facebook Cover Size
The Facebook cover picture presents an opportunity for entrepreneur as it's the Facebook equivalent of the storefront window. It's a small peek into your brand name and an effective method to turn casual visitors into an engaging audience.
Whether you're using Facebook to produce leads, sell products or construct a neighborhood of consumers - the cover image is the initial step in attaining your objective.
Facebook Cover Photo Size on Desktop
Facebook's understood to update cover photo specifications without letting brand names and entrepreneur know ahead of time, so you ought to constantly be cognizant of what the current specs are.
In 2017, Facebook updated the cover picture for organisation pages, so that the desktop view permitted a more structured experience. Here are the dimensions as of December 2017:
- Facebook desktop cover photo size (2017 update): 820 pixels wide by 312 pixels tall
No matter what dimensions your uploaded image is at, on desktop, Facebook will crop it down to the 820 pixels large by 312 pixels tall cover image size. With this in mind, you'll desire to ensure that the focus of your photo remains in the center of the frame.
Facebook Cover Photo Size on Mobile Gadgets.
As mentioned earlier, you'll never understand when Facebook will change the cover image specifications for mobile phones. As of 2017, the most up-to-date measurements for Facebook on mobile.
- Facebook mobile cover picture size (2017 update): 640 pixels broad by 360 pixels high.
Even though the cover photo dimensions for mobile and desktop are different, Facebook just offers you the choice to include a single image. So you'll need to ensure it's versatile enough to show on desktop and mobile phones.
The area that will be shown in-frame is narrower on a mobile screen than on the desktop, but also extends to be a little taller. A picture with large edges that can be cropped differing degrees is ideal for this.
A Design template for Your Facebook Cover Picture.
To understand if the image you want to utilize would make a great cover picture, it assists to imagine the image with 2 boxes overlaid on top:.
- The high box represents the frame for the mobile view and steps at 640 by 360 pixels.
- The wide box represents the desktop frame and is sized at 820 by 312 pixels.
Here you can see why an image with the subject towards the middle of the frame works best for this. For images with text overlayed, keep in mind to keep the text in the center frame. This means that the text will show in complete on either desktop or mobile Facebook pages.
For a Facebook cover photo that is quick to load and doesn't appear fuzzy, the following specifications should be used:.
- File-type: sRGB JPG file.
- File-size: 100 kilobytes or less.
You can crop and compress your image to this size in the photo-editing software application of your choosing or by utilizing a convenient image resizing tool.
Creating a Cover Picture for Facebook Pages.
Once we understand how Facebook is cropping its cover images - how do we prepare an image that will look great when cropped? Well to start, we have to comprehend what ensures images much better than others for cover pictures.
Images that use patterns and textures make excellent cover pictures because they're flexible adequate to be cropped to various sizes without losing anything stylistically. Photos like this tend to be more versatile to various frames, considering that the primary "focus" of the image is the pattern as a whole. On top of this - it's fairly easy to overlay text on images like this to assist promote a sale, product or occasion.
- In this image, for instance, a good buffer is present on the sides, leading and bottom of the image, guaranteeing the text doesn't get cut-off when submitted.
- Keep the text within your two overlaid frames so the text can be read plainly.
Motivation for Your Business' Facebook Cover Picture.
Brands that successfully use their Facebook cover image discover a balance between the crop dimensions, cover size and motivating style. The file requirements don't limit their ability to create a spectacular cover photo; rather it enables them to be more imaginative to get the attention of their followers.
Let's go over a number of brands getting it best and analyze why their cover photos work:.
Atlassian.
Atlassian is a business software business based in San Francisco. Their Facebook page includes a clever cover photo design of their logo in a variety of patterns arranged into a balanced 5 x 2 frame. From a design viewpoint, the image is clean and interesting.
The objects in the frame are well balanced and the colors are unified - so it does not pull attention in other places. Atlassian has a beautifully created cover-photo that brings in the viewer's attention and attracts them to engage with the brand.
Birchbox.
Based in New York City City - Birchbox is a membership service that sends out a supply of makeup and appeal items at the start of every month. The cover image on their Facebook page is a fantastic example of one technique that a lot of sellers use. The image is a flat-lay photo of their items organized in a visually pleasing style. There's balance, color consistency - and an image that gets right to the point in flaunting the products they sell.
Andy Westface.
Andy Westface is a Hong Kong-based illustrator and graphic designer. Westface is mainly known for his saturated pastel colors, minimalist design and his usage of charming animals in his work. Given his expertise for pastel aesthetics - it's not a surprise that his Facebook cover image utilizes his unique design. This cover image functions as a fast introduction to Westface's vector graphics and color combination and effectively invites the user to explore the page further.
Facebook Cover Video Specifications.
In addition to the basic cover picture, Facebook now provides users the alternative to include a gif, cinemagraphs or a Facebook cover video.
If you're going to utilize a Facebook cover video, make certain that the video is enhanced for an upload so that it looks expert and effectively showcases your brand name. Videos can be submitted to your Facebook company page the same way you 'd presently publish a cover image.
- Facebook cover video measurements (2017 upgrade): 820 pixels large by 312 pixels tall.
Although this is what your cover video will be cropped to, we 'd suggest your video be 820 pixels large by 462 pixels tall. By sizing your video at these dimensions, you'll prevent pixelation.
- Facebook cover video length (2017 update): 20 to 90 seconds.
Videos play immediately when a user visits the page and will be muted by default. Avoid adding any important information to the audio of your video, given that most users won't be turning the audio on.If there's any vital info you desire to share, it's finest to have it appear as text on the screen.
Facebook Cover Video Examples.
Facebook cover videos are still reasonably brand-new, so the addition of one to your page is a fantastic way to make your brand stand out. When looking for imaginative motivation - in some cases it's finest to take an appearance at exactly what the pros are doing and attempt to replicate it. Here's a list of brands that are usingFacebook cover videos, GIFs, and cinemagraphs to communicate and engage with their audience.
Dollar Shave Club.
On their Facebook page, Dollar Shave Club utilizes the flat-lay product image idea mentioned earlier - however with Dollar Shave Club, there's the included flair of the animation over the flat-lay. With the items hypnotically bouncing around it's difficult to stare at this image without being enthralled.
Product cinemagraphs like this are an excellent way to draw the attention of users going to the page. You can either make a cinemagraph like this by yourself utilizing photoshop or use a ready-made cinemagraph from Burst totally free.
National Geographic.
National Geographic's cover video is one of the most visually-stunning cover videos being utilized on Facebook. NatGeo's cover video includes high-definition shots of bright, bioluminescent sea-creatures set against the pitch black background of a relatively limitless deep sea. The video's saturated colors serve as a lure to draw the user's attention right away.
It's likewise works as a great intro to the types of material users will find on the page. A reliable cover video like this can go a long way in constructing a lasting relationship in between a brand name and their fans.
Buffer.
On their Facebook page, Buffer App uses the technique of showing a behind the scenes take a look at their workers' everyday lives.
From the POV clip of a drone flying over waving staff members to the honest shots of workers chatting in a circle - everything in the cover video for Buffer is developed to showcase the technological resourcefulness that the business wants users to connect with their brand name. Videos that reveal the human side of business like this tend to go a long way in humanizing a brand name and driving consumer commitment.
Wave.
Wave is a video app that allows users to develop expert marketing videos using stock video footage, text overlay, and video modifying tools. The app combines an intuitive user-interface with a database of that can be utilized for any video marketing jobs. Provided the product they're selling, it's not a surprise that Wave's video cover is the kind of marketing video one can anticipate to make with the app. It works since it lets users know right away exactly what their product does.
Ideas For Your Company' Facebook Cover Photos and Videos.
If you're searching for some inspiration on what to add as your very own Facebook cover photo, you want to begin by defining the goal of your Facebook page.
What is the purpose of your Facebook page? Are you directing users to make buy from you? Are you building a character for your brand name? Or perhaps you're just aiming to develop a good social networks following? Whatever the factor
- completion goal of your Facebook page need to define the kind of cover you want to have. Here are some concepts for your Facebook cover photo:.
Introduce your aesthetic.
Your cover image is a great way to introduce yourself to the world if you're an artist, designer or just a business owner with enthusiastic branding ideas. Because the function of pages like this are to display an artist's style, it makes sense to have a cover picture that does simply that.
For this kind of cover image, it's best to use a minimalist style and restrict the variety of colors to develop a color scheme for your brand name. Cover pictures like these flourish on imagination, so if you're less artistically inclined you might think about working with a graphic designer to do this work for you.
Flaunt your items.
Online sellers gain from a cover image that reveals off your newest and most popular items. If you're selling a lot of products, flat-lay images work terrific for showcasing all them.
Behind the scenes.
Offer your followers a look of life at your company by including a behind the scenes look. Include workplace photos of your employees at work or maybe a cover video providing a behind-the-scenes take a look at your delivery procedure. Techniques like this can go a long method in humanizing your brand and showcasing individuals behind it.
Advertise your newest sale.
Use your cover photo to promote an approaching sale or unique occasion. This is excellent for driving conversion and funneling users to your online store. Make it easy for users to follow from the page to the sale by pinning a post to your page with a connect to your sale.
Facebook Group Cover Photos.
In their 2017 upgrade, Facebook has actually changed the cover photo dimension for group cover photos:.
- The brand-new size for Facebook group cover photos is 820 pixels x 334 pixels.
- If you utilize the very same image as your organisation page for your group, ensure it can be cropped to fit the 820 pixels x 334 pixels dimensions also.
Companies tend to take Facebook cover photos for granted, however provided its positioning on your Facebook page, it's one of the most essential things to consider when it concerns branding on Facebook.
The first thing people will see when they visit your page is your cover picture. If you want to make a good impression on your followers, use your creativity to give users a sneak peak of your page and present them to your brand. A good cover picture can be the start of a strong customer-merchant relationship.
And one more thing please don’t forget to share this awesome trick to use the Facebook Cover Size with your friends.