A group isn't really an overt book promotion tool in the very same way that a Facebook ad is. A group lets you get to understand individuals who share your interest. For authors, that should be something related to your book or its genre (for example, a group for individuals who check out BWWM-- black women/white guys-- romance novels).
While you learn more about them, they are familiar with you, too. Perhaps you share bits of your writing, use guidance related to your expertise, or help individuals make connections.
The point is: When you develop a group, you create the structure for a neighborhood developed around a shared interest in something associated to your book.
That's a fast summary of the "why." What about the "how?".
How To Create Facebook Group
Prior to creating your group, I suggest you a join a couple of Facebook groups related to your interests so you can see how they work. Observing a variety of groups for a while will help you figure out what you wish to attain with yours, and perhaps even the best ways to do that.
As soon as you recognize with them, the procedure is pretty simple. I'll walk you through the process using screenshots I grabbed when I created the Build Book Buzz Facebook group two years ago. (To see a larger variation of any of the images listed below, just click the image.).
Login to your Facebook account. On the best side of your newsfeed where you find your activity alternatives, select "Create Group" under "Groups.".
A window appears that asks you for the group name. I desire you to understand this beforehand so that you currently know exactly what you want to call your group. This is very important, right? You wish to be thoughtful about the name. There's no need to struggle over it, but it ought to interact exactly what the group's about.
Because same window, you need to choose your group's privacy-- open, closed, or secret. If you're not sure already, read this article, "What are the personal privacy settings for groups?" The Build Book Buzz group is "closed," which indicates that it can be found in a search, but what occurs in the group remains in the group.
Remaining in that window, now you have to welcome members. My response to this was, "What??? Currently? I haven't even seen my group on the screen yet!".
Yeah, too bad. This is how they roll on The Facebook.
I welcomed just one pal at this point just since I had to. I welcomed others later, after the group was set up.
Click "Develop" and you move to a screen that lets you pick an icon for your group. The icon appears beside the group name in members' groups list on the left side of the timeline. I picked a book for the Build Book Buzz group. (That was a no-brainer.) You can also skip this step if you want.
Select "Okay" and like magic, your group appears in front of you!
Now you publish a cover image. It works the exact same method as it does for your profile-- simply select "upload picture" and select one that's waiting on your computer.
Tip: Now that you recognize you have to do this, have your image pre-selected.
With the group cover photo set the method you want at the top, transfer to the ideal side of the screen to describe the group and add tags.
Find the "Description" section on the right and select "Include a Description.".
Your description needs to inform people what to get out of the group and why they will wish to be a member. What's in it for them? Consist of any group guidelines, too.
Then include the "tags" using that choice just beneath your description. Tags are words related to the group subject that help Facebook users discover your group in searches or through Facebook recommendations.
Next, you identify your group's Facebook web address-- the URL you will send out people to when you're sharing details about your group-- and the email address connected to it, which, by the method, I have never utilized.
To do this, click on the three dots beside the word "Notices" at the lower right of your cover image. Select "Edit Group Settings.".
On the next screen, next to "Web and Email Address" select "Tailor Address." This will let you create a URL for your group with the official group name rather than a string of numbers.
Key in your group name (or whatever you want in the web address). Select "Tailor Address" at the bottom.
While still in the settings, you can pick preferences for subscription approval, publishing permission, and publishing approval.
In my group, everyone can publish and exactly what they share goes live immediately-- it does not wait on my approval. If somebody posts something that's counter to the guidelines, I erase it. If they do it consistently, I eliminate them from the group. Select preferences that work for your group objectives. If among them is discussion and engagement, then don't put any limits on that.
Your group is now prepared to share with the world! Select "Conversation" in the upper left under your cover picture to go back to your group's web page. Add individuals using the "Add Members" box on the upper right under the cover image or by sending them the link to the group and asking them to join it.
And one more thing please don’t forget to share this awesome trick to use the How To Create Facebook Group with your friends.