But how do we construct a list rapidly if we aren't getting a whole lot of traffic to our blog site? How do we incentivise individuals to hand over their e-mail address once they get there?
How To Make Facebook Quiz
Sure, we can utilize the good old "Register to our Newsletter" or offer something of worth away totally free. However these don't constantly work for fresh visitors who have not seen your material prior to.
I 'd like to present you to another list structure option: tests.
You've probably seen them in your social media feed, you may have even taken a "Which Sex and the City Character Are You?" style personality test. They have actually been made popular by the likes of Buzzfeed and Mashable, however that's not to say humble blog writers like you and I can't use them to develop a list.
The Method: Facebook Advertisements + Quiz
The case study I'm about to show you combines traffic from Facebook Advertisements with a quiz. Yes folks, we're in fact going to be investing some money, hope I have not lost you yet ... stick with me.
The results above are from a Facebook Advertisements campaign I used to drive traffic to a quiz. The campaign lasted 13 days on a budget of $30 daily and from this I had the ability to construct a list of 571 people. Yes, I understand, it states 560 in the screenshot above however I also had some viral traffic, so wound up with more leads. This means my expense per conversion, or the expense to get an e-mail address, equaled $0.66.
To some, this expense per conversion will appear costly, to others it's inexpensive; all depends exactly what niche you're running in. If you understand you can produce $1 from every e-mail address you gather, then you'll be making 50% on your investment ... better than any investment I've stumbled upon recently.
Let's dive in and develop the project.
Building the Quiz
Choosing the topic for your quiz is the most crucial step; undoubtedly it needs to connect to the general material on your blog, and it likewise have to interest a particular social media audience.
For this particular example, I'm going to pretend I have a fashion/beauty/cosmetics blog. The subject for my quiz: "Would You Qualify to be a Makeup Artist?".
I used Sit the Test Builder to develop a 10 question, multiple option test. Sit the Test needs individuals to enter their e-mail address before taking a test (or test). As the test creator I can then export these email addresses to my favourite e-mail marketing platform.
While I know absolutely nothing about being a makeup artist, Google does, so ensure you research study your topic completely and build a test with legitimate concerns. You see the example of my quiz here.
With my test written and published, it's time to develop the Facebook project.
Developing the Facebook Project
To start, I developed 3 ads to "divide test". I say split test in quotation marks due to the fact that Facebook instantly prefers the better-performing ad after a duration and I'm not encouraged they wait for analytical significance, however I digress.
The only difference in between the three ads above is the image utilized. It is essential to just check one element of your ad at a time.
Advertisements created, it's time for the develop the audience that I'm going to target.
For this particular campaign I targeted women in between the ages of 18 and 24, interest in cosmetics and living with 25 miles of Australia's 2 biggest cities, Melbourne and Sydney.
I did try out a few other Advertisement Sets, but the Sydney and Melbourne projects were the best carrying out. I likewise made certain I had Facebook conversion tracking setup so I might carefully track the efficiency of my campaign without having to continuously inspect to see how many individuals had actually taken my test.
Introducing the project, after a day or 2 you will typically begin to see one Advertisement performing better than the others.
If you have actually picked your topic and target market well, you should be rewarded with a healthy click through rate. In this case the finest carrying out advertisement generated a click through rate of 2.29%.
After a day or 2 I usually pause the two poorer performing advertisements. If none are performing well, try changing the messaging and the image.
The Test Outcomes
So how did our participants fare? For this particular test, I set a pass rate of 70%. On average, individuals scored 64%. 571 people began taking the test, and 521 people finished it. Due to the fact that we collect the e-mail address at the start, it doesn't matter if people don't finish the quiz-- although we hope they do!
What's Next
So I've built my list of 570 odd-- what do I make with it now? That's really as much as you and what you have to provide your audience. But here are some tips:
Section out individuals who stopped working and use them some cosmetics training
Section out individuals who passed and deal use them recognized training courses
Send them routine e-mail updates from your blog
If you don't have your own products, there are lots of appeal, fashion and cosmetics affiliate provides you can provide to your audience, simply ensure you're including when you email the list you've construct ... utilize it for great not wicked and you'll be rewarded, How To Make Facebook Quiz.