However how do we construct a list rapidly if we aren't getting an entire lot of traffic to our blog? How do we incentivise individuals to hand over their e-mail address once they arrive?
Best Facebook Quizzes
Sure, we can use the excellent old "Sign up to our Newsletter" or give something of value away free of charge. However these don't constantly work for fresh visitors who have not seen your content prior to.
I wish to present you to another list building choice: tests.
You've most likely seen them in your social networks feed, you may have even taken a "Which Sex and the City Character Are You?" design personality test. They have actually been made popular by the likes of Buzzfeed and Mashable, however that's not to say modest bloggers like you and I cannot utilize them to develop a list.
The Method: Facebook Advertisements + Test
The case research study I will reveal you combines traffic from Facebook Advertisements with a test. Yes folks, we're really going to be spending some loan, hope I have not lost you yet ... stay with me.
The results above are from a Facebook Advertisements project I utilized to drive traffic to a test. The project lasted 13 days on a spending plan of $30 per day and from this I had the ability to construct a list of 571 people. Yes, I know, it says 560 in the screenshot above but I also had some viral traffic, so wound up with more leads. This indicates my expense per conversion, or the cost to get an e-mail address, equaled $0.66.
To some, this cost per conversion will seem expensive, to others it's cheap; all depends exactly what niche you're running in. If you know you can create $1 from every e-mail address you gather, then you'll be making 50% on your investment ... much better than any investment I've discovered recently.
Let's dive in and construct the campaign.
Building the Quiz
Picking the subject for your quiz is the most important step; undoubtedly it has to connect to the total material on your blog site, and it also require to interest a specific social networks audience.
For this specific example, I'm going to pretend I have a fashion/beauty/cosmetics blog. The subject for my quiz: "Would You Certify to be a Makeup Artist?".
I utilized Sit the Test Builder to develop a 10 concern, numerous choice test. Sit the Test needs individuals to enter their email address prior to taking a test (or quiz). As the test creator I can then export these e-mail addresses to my favourite email marketing platform.
While I know absolutely nothing about being a makeup artist, Google does, so make sure you research your topic completely and construct a test with legitimate questions. You see the example of my test here.
With my test written and released, it's time to build the Facebook project.
Creating the Facebook Project
To start, I developed 3 ads to "divide test". I state split test in quote marks because Facebook immediately prefers the better-performing ad after a period and I'm not encouraged they await statistical significance, however I digress.
The only difference between the 3 advertisements above is the image used. It is essential to just check one element of your ad at a time.
Ads created, it's time for the develop the audience that I'm going to target.
For this specific campaign I targeted females between the ages of 18 and 24, interest in cosmetics and coping with 25 miles of Australia's 2 biggest cities, Melbourne and Sydney.
I did try out a few other Ad Sets, however the Sydney and Melbourne projects were the very best carrying out. I likewise made certain I had Facebook conversion tracking setup so I could closely track the efficiency of my campaign without needing to continually check to see the number of people had taken my test.
Launching the project, after a day or 2 you will normally begin to see one Ad performing better than the others.
If you've selected your subject and target market well, you need to be rewarded with a healthy click through rate. In this case the very best performing ad generated a click through rate of 2.29%.
After a day or more I typically stop briefly the two poorer performing ads. If none are performing well, try altering the messaging and the image.
The Test Outcomes
So how did our individuals fare? For this particular test, I set a pass rate of 70%. On average, participants scored 64%. 571 people started taking the quiz, and 521 people completed it. Because we collect the email address at the start, it does not matter if people do not complete the test-- although we hope they do!
Exactly what's Next
So I've developed my list of 570 odd-- exactly what do I do with it now? That's actually up to you and what you have to use your audience. However here are some recommendations:
Section out the people who failed and use them some cosmetics training
Sector out individuals who passed and offer use them recognized training courses
Send them regular e-mail updates from your blog
If you don't have your own products, there are a lot of beauty, style and cosmetics affiliate offers you can present to your audience, simply make sure you're adding when you email the list you have actually construct ... use it for great not evil and you'll be rewarded, Best Facebook Quizzes.