To assist your organisation navigate the ever-changing world of Facebook cover images and videos, we've created this quick guide. So without additional ado, let's find out whatever there is to learn about Facebook cover images and cover videos!
Facebook Cover Photo Size
The Facebook cover photo presents an opportunity for company owner as it's the Facebook equivalent of the storefront window. It's a tiny peek into your brand and an effective way to turn casual visitors into an interesting audience.
Whether you're using Facebook to create leads, sell products or build a community of clients - the cover picture is the first step in accomplishing your objective.
Facebook Cover Photo Size on Desktop
Facebook's known to upgrade cover photo specifications without letting brands and service owners know ahead of time, so you must always be cognizant of exactly what the most recent specs are.
In 2017, Facebook updated the cover image for company pages, so that the desktop view enabled a more streamlined experience. Here are the dimensions since December 2017:
- Facebook desktop cover image size (2017 update): 820 pixels wide by 312 pixels high
No matter what measurements your uploaded image is at, on desktop, Facebook will crop it down to the 820 pixels large by 312 pixels tall cover picture size. With this in mind, you'll wish to guarantee that the focus of your photo is in the center of the frame.
Facebook Cover Photo Size on Mobile Gadgets.
As mentioned earlier, you'll never understand when Facebook will alter the cover photo specifications for mobile phones. Since 2017, the most up-to-date dimensions for Facebook on mobile.
- Facebook mobile cover picture size (2017 upgrade): 640 pixels large by 360 pixels tall.
Despite the fact that the cover picture measurements for mobile and desktop are various, Facebook only gives you the choice to add a single image. So you'll have to ensure it's flexible enough to display on home computer and mobile phones.
The location that will be shown in-frame is narrower on a mobile screen than on the desktop, however likewise extends to be a little taller. A picture with wide edges that can be cropped varying degrees is perfect for this.
A Design template for Your Facebook Cover Photo.
To understand if the image you desire to use would make an excellent cover photo, it helps to imagine the image with 2 boxes overlaid on top:.
- The high box represents the frame for the mobile view and measures at 640 by 360 pixels.
- The broad box represents the desktop frame and is sized at 820 by 312 pixels.
Here you can see why an image with the subject to the middle of the frame works best for this. For images with text overlayed, keep in mind to keep the text in the center frame. This implies that the text will display completely on either desktop or mobile Facebook pages.
For a Facebook cover image that is quick to load and does not appear blurry, the following specifications need to be utilized:.
- File-type: sRGB JPG file.
- File-size: 100 kilobytes or less.
You can crop and compress your image to this size in the photo-editing software of your choosing or by utilizing a handy image resizing tool.
Creating a Cover Photo for Facebook Pages.
When we understand how Facebook is cropping its cover pictures - how do we prepare an image that will look good when cropped? Well to begin, we have to understand what ensures images much better than others for cover photos.
Images that use patterns and textures make great cover photos since they're versatile adequate to be cropped to various sizes without losing anything stylistically. Images like this tend to be more versatile to various frames, since the primary "focus" of the image is the pattern as a whole. On top of this - it's fairly simple to overlay text on images like this to assist promote a sale, product or occasion.
- In this image, for instance, a great buffer exists on the sides, top and bottom of the image, guaranteeing the text doesn't get cut-off when uploaded.
- Keep the text within your two overlaid frames so the text can be checked out clearly.
Inspiration for Your Business' Facebook Cover Image.
Brand names that effectively utilize their Facebook cover image find a balance in between the crop dimensions, cover size and inspiring design. The file requirements do not restrict their ability to create a sensational cover picture; rather it enables them to be more imaginative to grab the attention of their followers.
Let's review a few brands getting it best and examine why their cover photos are efficient:.
Atlassian.
Atlassian is a business software business based in San Francisco. Their Facebook page includes a clever cover image design of their logo design in a number of patterns arranged into an in proportion 5 x 2 frame. From a design perspective, the image is clean and fascinating.
The objects in the frame are well balanced and the colors are harmonious - so it does not pull attention in other places. Atlassian has actually a beautifully designed cover-photo that draws in the audience's attention and lures them to engage with the brand name.
Birchbox.
Based in New York City City - Birchbox is a membership service that sends out a supply of makeup and appeal items at the start of every month. The cover image on their Facebook page is a terrific example of one method that a lot of sellers utilize. The image is a flat-lay photo of their products organized in an aesthetically pleasing style. There's balance, color consistency - and an image that gets right to the point in displaying the items they offer.
Andy Westface.
Andy Westface is a Hong Kong-based illustrator and graphic designer. Westface is primarily understood for his saturated pastel colors, minimalist style and his usage of adorable animals in his work. Provided his expertise for pastel aesthetics - it's no surprise that his Facebook cover photo uses his unique style. This cover image functions as a quick intro to Westface's vector graphics and color palette and effectively welcomes the user to explore the page even more.
Facebook Cover Video Specs.
In addition to the basic cover image, Facebook now uses users the option to include a gif, cinemagraphs or a Facebook cover video.
If you're going to use a Facebook cover video, ensure that the video is enhanced for an upload so that it looks professional and effectively showcases your brand name. Videos can be uploaded to your Facebook company page the very same method you 'd currently publish a cover image.
- Facebook cover video measurements (2017 upgrade): 820 pixels wide by 312 pixels tall.
Although this is exactly what your cover video will be cropped to, we 'd suggest your video be 820 pixels large by 462 pixels tall. By sizing your video at these dimensions, you'll avoid pixelation.
- Facebook cover video length (2017 update): 20 to 90 seconds.
Videos play automatically when a user visits the page and will be silenced by default. Avoid adding any crucial details to the audio of your video, given that most users won't be turning the audio on.If there's any essential information you wish to share, it's finest to have it look like text on the screen.
Facebook Cover Video Examples.
Facebook cover videos are still relatively new, so the addition of one to your page is an excellent way to make your brand name stick out. When looking for innovative inspiration - in some cases it's finest to have a look at what the pros are doing and attempt to replicate it. Here's a list of brand names that are usingFacebook cover videos, GIFs, and cinemagraphs to communicate and engage with their audience.
Dollar Shave Club.
On their Facebook page, Dollar Shave Club utilizes the flat-lay item picture concept mentioned earlier - but with Dollar Shave Club, there's the added style of the animation over the flat-lay. With the products hypnotically bouncing around it's difficult to looking at this image without being enthralled.
Product cinemagraphs like this are a terrific method to draw the attention of users checking out the page. You can either make a cinemagraph like this by yourself using photoshop or utilize a ready-made cinemagraph from Burst totally free.
National Geographic.
National Geographic's cover video is one of the most visually-stunning cover videos being used on Facebook. NatGeo's cover video includes high-definition shots of brilliant, bioluminescent sea-creatures set versus the pitch black background of a seemingly unlimited deep sea. The video's saturated colors serve as a lure to draw the user's attention right away.
It's likewise works as a terrific introduction to the types of content users will find on the page. A well-crafted cover video like this can go a long way in constructing a lasting relationship between a brand and their fans.
Buffer.
On their Facebook page, Buffer App utilizes the method of revealing a behind the scenes take a look at their employees' day-to-day lives.
From the POV clip of a drone flying over waving staff members to the candid shots of employees talking in a circle - everything in the cover video for Buffer is developed to showcase the technological ingenuity that the company wants users to relate to their brand. Videos that show the human side of business like this have the tendency to go a long method in humanizing a brand name and driving customer commitment.
Wave.
Wave is a video app that allows users to create expert marketing videos using stock video, text overlay, and video editing tools. The app integrates an instinctive user-interface with a database of that can be utilized for any video marketing jobs. Given the item they're offering, it's not a surprise that Wave's video cover is the type of marketing video one can expect to make with the app. It works because it lets users know immediately exactly what their item does.
Concepts For Your Business' Facebook Cover Photos and Videos.
If you're searching for some inspiration on what to include as your very own Facebook cover photo, you desire to begin by specifying the objective of your Facebook page.
What is the function of your Facebook page? Are you directing users to make buy from you? Are you developing a character for your brand? Or maybe you're just looking to build a good social networks following? Whatever the factor
- the end objective of your Facebook page need to define the kind of cover you wish to have. Here are some ideas for your Facebook cover photo:.
Introduce your aesthetic.
Your cover picture is an excellent method to introduce yourself to the world if you're an artist, designer or just a business owner with enthusiastic branding concepts. Because the purpose of pages like this are to showcase an artist's style, it makes sense to have a cover photo that does simply that.
For this kind of cover image, it's best to utilize a minimalist style and restrict the number of colors to produce a color pattern for your brand name. Cover pictures like these prosper on imagination, so if you're less artistically inclined you may consider working with a graphic designer to do this work for you.
Display your products.
Online merchants gain from a cover image that displays your newest and most popular products. If you're offering a lot of products, flat-lay images work fantastic for showcasing all of them.
Behind the scenes.
Offer your fans a look of life at your business by including a behind the scenes look. Include workplace photographs of your staff members at work or maybe a cover video providing a behind-the-scenes look at your shipment process. Methods like this can go a long method in humanizing your brand name and showcasing the individuals behind it.
Advertise your most current sale.
Use your cover picture to market an upcoming sale or unique event. This is fantastic for driving conversion and funneling users to your online store. Make it easy for users to follow from the page to the sale by pinning a post to your page with a link to your sale.
Facebook Group Cover Photos.
In their 2017 update, Facebook has altered the cover picture dimension for group cover photos:.
- The brand-new size for Facebook group cover photos is 820 pixels x 334 pixels.
- If you utilize the very same photo as your organisation page for your group, guarantee it can be cropped to fit the 820 pixels x 334 pixels measurements too.
Services have the tendency to take Facebook cover pictures for approved, however offered its positioning on your Facebook page, it's one of the most important things to think of when it comes to branding on Facebook.
The very first thing individuals will see when they visit your page is your cover photo. If you wish to make a great impression on your followers, use your imagination to offer users a sneak peak of your page and introduce them to your brand name. A great cover photo can be the start of a strong customer-merchant relationship.
And one more thing please don’t forget to share this awesome trick to use the Facebook Cover Photo Size with your friends.