However how do we build a list quickly if we aren't getting a whole lot of traffic to our blog? How do we incentivise individuals to hand over their e-mail address once they arrive?
Facebook Quiz
Sure, we can use the excellent old "Sign up to our Newsletter" or offer something of worth away for free. However these don't always work for fresh visitors who haven't seen your content prior to.
I want to present you to another list building choice: quizzes.
You've probably seen them in your social networks feed, you may have even taken a "Which Sex and the City Character Are You?" style character test. They've been made popular by the likes of Buzzfeed and Mashable, however that's not to say modest bloggers like you and I cannot use them to build a list.
The Method: Facebook Advertisements + Test
The case research study I'm about to reveal you integrates traffic from Facebook Ads with a test. Yes folks, we're in fact going to be spending some money, hope I have not lost you yet ... remain with me.
The results above are from a Facebook Advertisements project I utilized to drive traffic to a quiz. The campaign lasted 13 days on a budget plan of $30 per day and from this I had the ability to build a list of 571 people. Yes, I understand, it says 560 in the screenshot above however I likewise had some viral traffic, so ended up with more leads. This means my expense per conversion, or the cost to obtain an email address, equaled $0.66.
To some, this expense per conversion will seem pricey, to others it's cheap; all depends exactly what specific niche you're operating in. If you know you can generate $1 from every e-mail address you collect, then you'll be making 50% on your investment ... much better than any investment I have actually discovered recently.
Let's dive in and construct the campaign.
Developing the Quiz
Selecting the topic for your test is the most important action; certainly it requires to relate to the total content on your blog site, and it likewise require to appeal to a particular social networks audience.
For this specific example, I'm going to pretend I have a fashion/beauty/cosmetics blog. The topic for my quiz: "Would You Certify to be a Makeup Artist?".
I used Sit the Test Builder to construct a 10 question, several option test. Sit the Test needs people to enter their email address before taking a test (or quiz). As the test creator I can then export these e-mail addresses to my preferred email marketing platform.
While I know absolutely nothing about being a makeup artist, Google does, so make sure you research your topic completely and construct a quiz with genuine concerns. You see the example of my test here.
With my test composed and released, it's time to develop the Facebook campaign.
Producing the Facebook Campaign
To start, I produced three ads to "split test". I state split test in quote marks due to the fact that Facebook automatically favors the better-performing advertisement after a duration and I'm not encouraged they await statistical significance, however I digress.
The only difference between the three advertisements above is the image used. It is necessary to only test one aspect of your advertisement at a time.
Ads created, it's time for the develop the audience that I'm going to target.
For this particular campaign I targeted females in between the ages of 18 and 24, interest in cosmetics and coping with 25 miles of Australia's 2 largest cities, Melbourne and Sydney.
I did experiment with a couple of other Advertisement Sets, but the Sydney and Melbourne projects were the very best performing. I also made certain I had Facebook conversion tracking setup so I might closely track the performance of my campaign without having to constantly check to see the number of people had taken my test.
Releasing the campaign, after a day or two you will typically start to see one Advertisement carrying out better than the others.
If you have actually selected your topic and target market well, you must be rewarded with a healthy click through rate. In this case the best carrying out advertisement generated a click through rate of 2.29%.
After a day or more I usually stop briefly the 2 poorer performing advertisements. If none are performing well, attempt changing the messaging and the image.
The Quiz Results
So how did our participants fare? For this particular test, I set a pass rate of 70%. Usually, individuals scored 64%. 571 individuals started taking the test, and 521 people completed it. Due to the fact that we gather the e-mail address at the start, it does not matter if people don't complete the test-- although we hope they do!
What's Next
So I've built my list of 570 odd-- what do I make with it now? That's truly approximately you and what you need to provide your audience. But here are some tips:
Sector out individuals who stopped working and offer them some cosmetics training
Section out individuals who passed and deal provide them accredited training courses
Send them regular e-mail updates from your blog site
If you don't have your very own items, there are a lot of appeal, style and cosmetics affiliate uses you can provide to your audience, simply make certain you're adding when you email the list you have actually develop ... utilize it for excellent not wicked and you'll be rewarded, Facebook Quiz.