To help your service browse the ever-changing world of Facebook cover photos and videos, we've assembled this quick guide. So without additional ado, let's discover everything there is to understand about Facebook cover pictures and cover videos!
Facebook Timeline Cover Size
The Facebook cover picture provides an opportunity for company owner as it's the Facebook equivalent of the storefront window. It's a tiny peek into your brand name and an effective method to turn casual visitors into an appealing audience.
Whether you're using Facebook to generate leads, sell items or develop a community of consumers - the cover picture is the primary step in achieving your goal.
Facebook Cover Photo Size on Desktop
Facebook's known to update cover picture specifications without letting brand names and entrepreneur know ahead of time, so you must always be cognizant of what the most recent specs are.
In 2017, Facebook upgraded the cover image for company pages, so that the desktop view permitted a more structured experience. Here are the measurements as of December 2017:
- Facebook desktop cover image size (2017 upgrade): 820 pixels broad by 312 pixels tall
No matter what measurements your uploaded image is at, on desktop, Facebook will crop it down to the 820 pixels broad by 312 pixels tall cover image size. With this in mind, you'll wish to guarantee that the focus of your picture is in the center of the frame.
Facebook Cover Photo Size on Mobile Devices.
As discussed earlier, you'll never ever understand when Facebook will alter the cover picture specifications for mobile phones. As of 2017, the most current dimensions for Facebook on mobile.
- Facebook mobile cover picture size (2017 upgrade): 640 pixels large by 360 pixels tall.
Despite the fact that the cover picture dimensions for mobile and desktop are various, Facebook just provides you the choice to add a single photo. So you'll have to guarantee it's flexible enough to display on desktop computers and mobile phones.
The location that will be shown in-frame is narrower on a mobile screen than on the desktop, but also extends to be a little taller. A photo with large edges that can be cropped varying degrees is perfect for this.
A Design template for Your Facebook Cover Image.
To comprehend if the image you wish to use would make a great cover image, it assists to picture the image with 2 boxes overlaid on top:.
- The high box represents the frame for the mobile view and measures at 640 by 360 pixels.
- The wide box represents the desktop frame and is sized at 820 by 312 pixels.
Here you can see why an image with the subject to the middle of the frame works best for this. For images with text overlayed, remember to keep the text in the center frame. This implies that the text will display completely on either desktop or mobile Facebook pages.
For a Facebook cover image that is fast to load and does not appear blurred, the following specs need to be utilized:.
- File-type: sRGB JPG file.
- File-size: 100 kilobytes or less.
You can crop and compress your image to this size in the photo-editing software of your picking or by utilizing an useful image resizing tool.
Designing a Cover Image for Facebook Pages.
Once we comprehend how Facebook is cropping its cover images - how do we prepare an image that will look excellent when cropped? Well to start, we need to comprehend what makes certain images better than others for cover pictures.
Images that use patterns and textures make great cover pictures since they're flexible enough to be cropped to different sizes without losing anything stylistically. Images like this tend to be more versatile to different frames, given that the primary "focus" of the image is the pattern as a whole. On top of this - it's relatively easy to overlay text on images like this to assist promote a sale, product or event.
- In this image, for instance, a good buffer is present on the sides, top and bottom of the image, making sure the text does not get cut-off when uploaded.
- Keep the text within your 2 overlaid frames so the text can be read clearly.
Inspiration for Your Service' Facebook Cover Picture.
Brands that effectively utilize their Facebook cover image discover a balance in between the crop measurements, cover size and motivating design. The file specs don't restrict their ability to create a stunning cover photo; rather it enables them to be more creative to get the attention of their followers.
Let's review a few brands getting it best and take a look at why their cover pictures work:.
Atlassian.
Atlassian is an enterprise software company based in San Francisco. Their Facebook page includes a clever cover photo style of their logo in a number of patterns arranged into a symmetrical 5 x 2 frame. From a design viewpoint, the image is tidy and intriguing.
The items in the frame are balanced and the colors are unified - so it doesn't pull attention in other places. Atlassian has actually a wonderfully designed cover-photo that draws in the audience's attention and entices them to engage with the brand.
Birchbox.
Based in New York City City - Birchbox is a membership service that sends out a supply of makeup and appeal products at the start of every month. The cover image on their Facebook page is an excellent example of one technique that a lot of sellers use. The image is a flat-lay photograph of their products set up in an aesthetically pleasing fashion. There's balance, color harmony - and an image that solves to the point in revealing off the items they offer.
Andy Westface.
Andy Westface is a Hong Kong-based illustrator and graphic designer. Westface is primarily understood for his saturated pastel colors, minimalist design and his usage of charming animals in his work. Given his prowess for pastel aesthetics - it's no surprise that his Facebook cover picture utilizes his distinct design. This cover image functions as a fast introduction to Westface's vector graphics and color combination and successfully welcomes the user to check out the page further.
Facebook Cover Video Specifications.
In addition to the standard cover picture, Facebook now uses users the option to include a gif, cinemagraphs or a Facebook cover video.
If you're going to utilize a Facebook cover video, make sure that the video is enhanced for an upload so that it looks expert and effectively showcases your brand name. Videos can be published to your Facebook company page the exact same way you 'd presently submit a cover image.
- Facebook cover video measurements (2017 update): 820 pixels broad by 312 pixels high.
Although this is exactly what your cover video will be cropped to, we 'd advise your video be 820 pixels broad by 462 pixels high. By sizing your video at these dimensions, you'll avoid pixelation.
- Facebook cover video length (2017 update): 20 to 90 seconds.
Videos play immediately when a user visits the page and will be muted by default. Avoid adding any essential information to the audio of your video, because most users won't be turning the audio on.If there's any important info you wish to share, it's finest to have it look like text on the screen.
Facebook Cover Video Examples.
Facebook cover videos are still reasonably new, so the addition of one to your page is a great way to make your brand stick out. When searching for creative inspiration - in some cases it's best to take an appearance at exactly what the pros are doing and try to replicate it. Here's a list of brands that are usingFacebook cover videos, GIFs, and cinemagraphs to interact and engage with their audience.
Dollar Shave Club.
On their Facebook page, Dollar Shave Club utilizes the flat-lay item photo idea mentioned earlier - however with Dollar Shave Club, there's the included style of the animation over the flat-lay. With the items hypnotically bouncing around it's difficult to looking at this image without being mesmerized.
Product cinemagraphs like this are a terrific way to draw the attention of users checking out the page. You can either make a cinemagraph like this by yourself utilizing photoshop or utilize a ready-made cinemagraph from Burst for totally free.
National Geographic.
National Geographic's cover video is among the most visually-stunning cover videos being used on Facebook. NatGeo's cover video includes high-definition shots of brilliant, bioluminescent sea-creatures set versus the pitch black background of a seemingly endless deep sea. The video's saturated colors function as a lure to draw the user's attention instantly.
It's also works as a terrific intro to the types of material users will discover on the page. A well-crafted cover video like this can go a long way in developing a long lasting relationship between a brand name and their fans.
Buffer.
On their Facebook page, Buffer App utilizes the strategy of revealing a behind the scenes look at their employees' everyday lives.
From the POV clip of a drone flying over waving workers to the honest shots of employees chatting in a circle - whatever in the cover video for Buffer is created to display the technological resourcefulness that the business desires users to associate with their brand. Videos that show the human side of companies like this have the tendency to go a long way in humanizing a brand name and driving consumer commitment.
Wave.
Wave is a video app that enables users to develop expert marketing videos utilizing stock video, text overlay, and video modifying tools. The app integrates an instinctive user-interface with a database of that can be utilized for any video marketing tasks. Provided the product they're offering, it's not a surprise that Wave's video cover is the kind of marketing video one can expect to make with the app. It works due to the fact that it lets users understand right away exactly what their product does.
Ideas For Your Business' Facebook Cover Photos and Videos.
If you're trying to find some inspiration on what to include as your own Facebook cover photo, you wish to start by specifying the objective of your Facebook page.
Exactly what is the purpose of your Facebook page? Are you directing users to make purchases from you? Are you building a character for your brand? Or possibly you're just looking to construct a good social media following? Whatever the reason
- the end objective of your Facebook page need to specify the type of cover you wish to have. Here are some ideas for your Facebook cover image:.
Present your visual.
Your cover picture is a terrific method to present yourself to the world if you're an artist, designer or simply a business owner with enthusiastic branding concepts. Because the function of pages like this are to showcase an artist's design, it makes good sense to have a cover image that does just that.
For this kind of cover photo, it's best to use a minimalist style and limit the number of colors to develop a color design for your brand. Cover images like these flourish on imagination, so if you're less artistically inclined you may consider working with a graphic designer to do this work for you.
Flaunt your items.
Online sellers take advantage of a cover image that reveals off your most current and most popular products. If you're selling a lot of products, flat-lay images work fantastic for showcasing all them.
Behind the scenes.
Provide your followers a glimpse of life at your business by including a behind the scenes look. Consist of office photos of your staff members at work or possibly a cover video providing a behind-the-scenes take a look at your shipment procedure. Methods like this can go a long method in humanizing your brand name and showcasing individuals behind it.
Advertise your most current sale.
Use your cover picture to promote an upcoming sale or unique event. This is fantastic for driving conversion and funneling users to your online shop. Make it easy for users to follow from the page to the sale by pinning a post to your page with a connect to your sale.
Facebook Group Cover Photos.
In their 2017 upgrade, Facebook has altered the cover photo measurement for group cover pictures:.
- The brand-new size for Facebook group cover pictures is 820 pixels x 334 pixels.
- If you use the same picture as your business page for your group, ensure it can be cropped to fit the 820 pixels x 334 pixels measurements as well.
Businesses tend to take Facebook cover images for approved, but given its positioning on your Facebook page, it is among the most crucial things to believe about when it pertains to branding on Facebook.
The very first thing individuals will see when they visit your page is your cover picture. If you wish to make a great impression on your fans, utilize your creativity to provide users a sneak peak of your page and introduce them to your brand name. An excellent cover picture can be the start of a strong customer-merchant relationship.
And one more thing please don’t forget to share this awesome trick to use the Facebook Timeline Cover Size with your friends.