But how do we build a list quickly if we aren't getting a lot of traffic to our blog site? How do we incentivise people to hand over their email address once they arrive?
Quiz On Facebook
Sure, we can use the great old "Sign up to our Newsletter" or provide something of worth away free of charge. However these don't always work for fresh visitors who have not seen your content prior to.
I want to introduce you to another list building choice: tests.
You've most likely seen them in your social media feed, you may have even taken a "Which Sex and the City Character Are You?" style personality test. They've been made popular by the similarity Buzzfeed and Mashable, but that's not to say humble blog writers like you and I cannot use them to develop a list.
The Method: Facebook Ads + Quiz
The case research study I will reveal you combines traffic from Facebook Advertisements with a test. Yes folks, we're really going to be investing some cash, hope I have not lost you yet ... stick with me.
The results above are from a Facebook Advertising campaigns I utilized to drive traffic to a quiz. The campaign lasted 13 days on a budget of $30 per day and from this I was able to build a list of 571 individuals. Yes, I know, it says 560 in the screenshot above however I likewise had some viral traffic, so ended up with more leads. This indicates my cost per conversion, or the expense to acquire an email address, equated to $0.66.
To some, this cost per conversion will appear expensive, to others it's low-cost; all depends what niche you're running in. If you know you can produce $1 from every email address you gather, then you'll be making 50% on your financial investment ... much better than any financial investment I have actually encountered recently.
Let's dive in and build the project.
Building the Test
Picking the topic for your test is the most important action; clearly it needs to relate to the total material on your blog site, and it also have to attract a specific social networks audience.
For this particular example, I'm going to pretend I have a fashion/beauty/cosmetics blog site. The subject for my quiz: "Would You Qualify to be a Makeup Artist?".
I used Sit the Test Builder to develop a 10 concern, numerous choice test. Sit the Test needs people to enter their email address prior to taking a test (or quiz). As the test creator I can then export these e-mail addresses to my preferred e-mail marketing platform.
While I know nothing about being a makeup artist, Google does, so make certain you research your topic thoroughly and construct a quiz with legitimate concerns. You see the example of my quiz here.
With my test written and published, it's time to develop the Facebook campaign.
Developing the Facebook Project
To begin, I developed three ads to "divide test". I state split test in quote marks since Facebook automatically favors the better-performing advertisement after a period and I'm not convinced they wait on statistical significance, but I digress.
The only distinction in between the 3 advertisements above is the image used. It is necessary to only check one element of your ad at a time.
Advertisements developed, it's time for the construct the audience that I'm going to target.
For this specific project I targeted women between the ages of 18 and 24, interest in cosmetics and dealing with 25 miles of Australia's 2 largest cities, Melbourne and Sydney.
I did try out a few other Ad Sets, but the Sydney and Melbourne projects were the very best performing. I also ensured I had Facebook conversion tracking setup so I might carefully track the performance of my campaign without needing to constantly check to see the number of individuals had actually taken my test.
Introducing the project, after a day or more you will generally begin to see one Ad performing better than the others.
If you've chosen your subject and target audience well, you need to be rewarded with a healthy click through rate. In this case the best carrying out ad created a click through rate of 2.29%.
After a day or 2 I usually pause the 2 poorer performing advertisements. If none are performing well, attempt changing the messaging and the image.
The Test Results
So how did our participants fare? For this particular test, I set a pass rate of 70%. Usually, participants scored 64%. 571 individuals started taking the quiz, and 521 people finished it. Since we collect the e-mail address at the start, it doesn't matter if individuals don't complete the test-- although we hope they do!
Exactly what's Next
So I've constructed my list of 570 odd-- what do I finish with it now? That's really approximately you and what you need to use your audience. But here are some ideas:
Segment out individuals who stopped working and provide them some cosmetics training
Section out the people who passed and offer offer them accredited training courses
Send them routine e-mail updates from your blog site
If you don't have your own items, there are lots of charm, fashion and cosmetics affiliate uses you can present to your audience, just ensure you're including when you email the list you have actually build ... use it for excellent not evil and you'll be rewarded, Quiz On Facebook.