To help your company navigate the ever-changing world of Facebook cover images and videos, we've assembled this fast guide. So without more ado, let's find out whatever there is to understand about Facebook cover images and cover videos!
Size Facebook Cover Photo
The Facebook cover photo presents a chance for entrepreneur as it's the Facebook equivalent of the store window. It's a tiny peek into your brand and a reliable way to turn casual visitors into an interesting audience.
Whether you're utilizing Facebook to produce leads, offer products or build a community of clients - the cover picture is the primary step in attaining your goal.
Facebook Cover Photo Size on Desktop
Facebook's understood to update cover picture specifications without letting brands and service owners know ahead of time, so you should always be cognizant of what the most recent specifications are.
In 2017, Facebook updated the cover photo for business pages, so that the desktop view enabled a more structured experience. Here are the measurements as of December 2017:
- Facebook desktop cover image size (2017 update): 820 pixels broad by 312 pixels tall
No matter what measurements your uploaded image is at, on desktop, Facebook will crop it down to the 820 pixels large by 312 pixels high cover photo size. With this in mind, you'll want to guarantee that the focus of your photo remains in the center of the frame.
Facebook Cover Photo Size on Mobile Devices.
As mentioned earlier, you'll never understand when Facebook will change the cover photo specifications for mobile gadgets. Since 2017, the most updated measurements for Facebook on mobile.
- Facebook mobile cover image size (2017 upgrade): 640 pixels wide by 360 pixels high.
Although the cover image measurements for mobile and desktop are various, Facebook just offers you the alternative to add a single image. So you'll need to ensure it's versatile enough to display on desktop and smartphones.
The area that will be revealed in-frame is narrower on a mobile screen than on the desktop, however likewise extends to be a little taller. A photo with broad edges that can be cropped varying degrees is ideal for this.
A Design template for Your Facebook Cover Picture.
To comprehend if the image you want to use would make a good cover image, it helps to picture the image with two boxes overlaid on top:.
- The high box represents the frame for the mobile view and procedures at 640 by 360 pixels.
- The broad box represents the desktop frame and is sized at 820 by 312 pixels.
Here you can see why an image with the subject towards the middle of the frame works best for this. For images with text overlayed, remember to keep the text in the center frame. This indicates that the text will display in complete on either desktop or mobile Facebook pages.
For a Facebook cover photo that is quick to load and does not appear fuzzy, the following specs need to be utilized:.
- File-type: sRGB JPG file.
- File-size: 100 kilobytes or less.
You can crop and compress your image to this size in the photo-editing software application of your choosing or by using an useful image resizing tool.
Designing a Cover Photo for Facebook Pages.
As soon as we understand how Facebook is cropping its cover pictures - how do we prepare an image that will look good when cropped? Well to begin, we need to comprehend what makes certain images better than others for cover images.
Images that use patterns and textures make great cover pictures because they're versatile sufficient to be cropped to various sizes without losing anything stylistically. Images like this have the tendency to be more versatile to different frames, because the main "focus" of the image is the pattern as a whole. On top of this - it's fairly easy to overlay text on images like this to assist promote a sale, item or event.
- In this image, for instance, an excellent buffer exists on the sides, top and bottom of the image, making sure the text doesn't get cut-off when published.
- Keep the text within your 2 overlaid frames so the text can be read plainly.
Motivation for Your Business' Facebook Cover Image.
Brand names that effectively utilize their Facebook cover photo find a balance in between the crop measurements, cover size and inspiring design. The file specifications do not limit their capability to design a stunning cover photo; rather it enables them to be more imaginative to get the attention of their fans.
Let's discuss a couple of brands getting it best and take a look at why their cover pictures work:.
Atlassian.
Atlassian is an enterprise software application business based in San Francisco. Their Facebook page features a smart cover image design of their logo design in a number of patterns organized into a balanced 5 x 2 frame. From a design point of view, the image is clean and interesting.
The objects in the frame are well balanced and the colors are unified - so it doesn't pull attention elsewhere. Atlassian has a beautifully designed cover-photo that draws in the viewer's attention and lures them to engage with the brand name.
Birchbox.
Based in New York City - Birchbox is a subscription service that sends out a supply of makeup and appeal products at the start of every month. The cover image on their Facebook page is a great example of one technique that a great deal of sellers utilize. The image is a flat-lay picture of their items organized in a visually pleasing style. There's balance, color harmony - and an image that solves to the point in showing off the products they offer.
Andy Westface.
Andy Westface is a Hong Kong-based illustrator and graphic designer. Westface is primarily understood for his saturated pastel colors, minimalist style and his use of charming animals in his work. Provided his expertise for pastel visual appeal - it's not a surprise that his Facebook cover image makes use of his unique design. This cover image serves as a quick introduction to Westface's vector graphics and color palette and effectively welcomes the user to explore the page further.
Facebook Cover Video Specifications.
In addition to the basic cover image, Facebook now provides users the option to add a gif, cinemagraphs or a Facebook cover video.
If you're going to use a Facebook cover video, make sure that the video is enhanced for an upload so that it looks professional and effectively showcases your brand name. Videos can be uploaded to your Facebook company page the very same method you 'd currently submit a cover image.
- Facebook cover video dimensions (2017 update): 820 pixels wide by 312 pixels tall.
Although this is what your cover video will be cropped to, we 'd recommend your video be 820 pixels large by 462 pixels tall. By sizing your video at these measurements, you'll avoid pixelation.
- Facebook cover video length (2017 update): 20 to 90 seconds.
Videos play instantly when a user visits the page and will be silenced by default. Avoid adding any crucial information to the audio of your video, because many users won't be turning the audio on.If there's any important details you desire to share, it's best to have it look like text on the screen.
Facebook Cover Video Examples.
Facebook cover videos are still reasonably new, so the addition of one to your page is a terrific way to make your brand stick out. When searching for innovative inspiration - in some cases it's finest to have a look at exactly what the pros are doing and attempt to replicate it. Here's a list of brand names that are usingFacebook cover videos, GIFs, and cinemagraphs to interact and engage with their audience.
Dollar Shave Club.
On their Facebook page, Dollar Shave Club uses the flat-lay product image idea discussed earlier - but with Dollar Shave Club, there's the included flair of the animation over the flat-lay. With the items hypnotically bouncing around it's difficult to gaze at this image without being mesmerized.
Item cinemagraphs like this are an excellent method to draw the attention of users going to the page. You can either make a cinemagraph like this by yourself using photoshop or utilize a ready-made cinemagraph from Burst free of charge.
National Geographic.
National Geographic's cover video is among the most visually-stunning cover videos being used on Facebook. NatGeo's cover video features high-definition shots of intense, bioluminescent sea-creatures set against the pitch black background of a relatively limitless deep sea. The video's saturated colors act as a lure to draw the user's attention immediately.
It's likewise works as a fantastic intro to the types of content users will discover on the page. A reliable cover video like this can go a long way in developing a lasting relationship between a brand and their followers.
Buffer.
On their Facebook page, Buffer App utilizes the method of revealing a behind the scenes look at their employees' daily lives.
From the POV clip of a drone flying over waving employees to the honest shots of workers talking in a circle - everything in the cover video for Buffer is developed to showcase the technological ingenuity that the company desires users to connect with their brand name. Videos that reveal the human side of companies like this tend to go a long way in humanizing a brand name and driving client loyalty.
Wave.
Wave is a video app that permits users to produce expert marketing videos utilizing stock video, text overlay, and video modifying tools. The app integrates an user-friendly user-interface with a database of that can be utilized for any video marketing projects. Provided the item they're selling, it's no surprise that Wave's video cover is the kind of marketing video one can anticipate to make with the app. It works since it lets users understand right away precisely what their item does.
Concepts For Your Service' Facebook Cover Photos and Videos.
If you're looking for some inspiration on exactly what to add as your very own Facebook cover photo, you wish to begin by specifying the objective of your Facebook page.
What is the purpose of your Facebook page? Are you directing users to make buy from you? Are you building a character for your brand name? Or maybe you're simply wanting to construct a good social networks following? Whatever the factor
- the end objective of your Facebook page need to specify the kind of cover you wish to have. Here are some ideas for your Facebook cover image:.
Present your visual.
Your cover image is an excellent method to present yourself to the world if you're an artist, designer or simply an entrepreneur with ambitious branding concepts. Considering that the function of pages like this are to showcase an artist's style, it makes good sense to have a cover image that does just that.
For this kind of cover picture, it's finest to use a minimalist style and limit the number of colors to create a color design for your brand. Cover photos like these flourish on imagination, so if you're less artistically inclined you might consider hiring a graphic designer to do this work for you.
Display your products.
Online retailers benefit from a cover photo that flaunts your latest and most popular products. If you're selling a lot of products, flat-lay images work excellent for showcasing all them.
Behind the scenes.
Provide your fans a glimpse of life at your business by featuring a behind the scenes look. Include workplace pictures of your employees at work or maybe a cover video offering a behind-the-scenes take a look at your delivery process. Techniques like this can go a long way in humanizing your brand and showcasing individuals behind it.
Market your newest sale.
Utilize your cover picture to advertise an approaching sale or unique event. This is great for driving conversion and funneling users to your online store. Make it easy for users to follow from the page to the sale by pinning a post to your page with a connect to your sale.
Facebook Group Cover Photos.
In their 2017 update, Facebook has actually changed the cover photo dimension for group cover images:.
- The new size for Facebook group cover pictures is 820 pixels x 334 pixels.
- If you use the very same photo as your service page for your group, ensure it can be cropped to fit the 820 pixels x 334 pixels dimensions also.
Businesses have the tendency to take Facebook cover photos for given, however given its positioning on your Facebook page, it's one of the most essential things to think of when it concerns branding on Facebook.
The very first thing individuals will see when they visit your page is your cover photo. If you wish to make an excellent impression on your followers, use your imagination to offer users a sneak peak of your page and present them to your brand. A good cover photo can be the start of a strong customer-merchant relationship.
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